This books asks why do short-term memory tasks change our behaviour? How is our worry-profile the same as an Argentinean farmer’s?
It uses robust, peer-reviewed psychological insights to show how to change behaviour. It will teach you how to ask for persistent, pervasive, invisible – and in some cases near-costless – change by using our hidden quirks, judgmental biases, and apparent irrationalities.
It’s of great value to policymakers and professionals in marketing and communications departments dealing with issues of resource-stress.
The Handbook of Human Motion is a large cross-disciplinary reference work which covers the many interlinked facets of the science and technology of human motion and its measurement. Individual chapters cover fundamental principles and technological developments, the state-of-the-art and consider applications across four broad and interconnected fields; medicine, sport, forensics and animation.
The Editors-in-chief are Müller and Wolf.