Blog

11
Nov
16

Not so added value

Posted by | · · · · · · | The Hunter Blog | No Comments on Not so added value

Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

Read More
05
Nov
16

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · · | The Hunter Blog | No Comments on Where does your brand sit in your consumer’s subconcious?

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

Read More
24
May
14

Communicating with shape (to the reflexive, too)

Posted by | · · · · · | The Hunter Blog | No Comments on Communicating with shape (to the reflexive, too)

It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. WE UNDERSTANDHUMAN BEHAVIOUR – AND HOWTO CHANGE IT 1. Behavioural Insight | 2. Co-creation & Ideation […]

Read More
10
Mar
10

How marketing agencies get sustainability communications wrong

Posted by | · · · · · · · | The Hunter Blog | 7 Comments on How marketing agencies get sustainability communications wrong

Attention, Interest, Desire, Action. The AIDA model. Been around forever. Since 1925 in fact. And it works. Well, half of it works. And the half…

Read More
12
Jan
10

How do governments finance sustainable initiatives without raising taxes?

Posted by | · | The Hunter Blog | No Comments on How do governments finance sustainable initiatives without raising taxes?

If you assume we live in a perfectly rational world that has little systemic friction you’d be excused for thinking that the tax-take is efficient. It’s not. And because it’s not, there’s some simple…

Read More
<_!-- "facebook" => "facebook", "Twitter" => "twitter", "Linkedin" => "linkedin", -->