When research turns into promotion – the Mere Measurement effect

...Simply asking about the strength of desire…


The invisible salience of Brewdog and Belvedere

The odd Belvedere ‘story’ is a smooth pebble in the shoe,…


Domestic energy efficiency – ‘buy me, for me’, and other frames

As well as explicit meaning, words carry strong implicit…


How marketing agencies get sustainability communications wrong

Attention, Interest, Desire, Action. The AIDA model. Been…


Why advertising will save the planet

Most people can’t swallow that title whole. You’re…


Advertising ostentatious economy – Ad Age’s best ad of all time

In 1959, Bill Bernbach oversaw Julian Koenig and Helmut…