Blog

20
Feb
14

Domestic energy efficiency, and the leaking externality

Posted by | · · · · · · · · · · | The Hunter Blog | No Comments on Domestic energy efficiency, and the leaking externality

Governments want you to be considerate with your Energy use. It’s not (just/only) for the dolphins and the planet (and the manifesto pledge that is always there) – they don’t want to deal with the nightmare of brownouts or enforced closures for business because of lack of energy production. If you think that’s a little […]

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10
Mar
10

How marketing agencies get sustainability communications wrong

Posted by | · · · · · · · | The Hunter Blog | 7 Comments on How marketing agencies get sustainability communications wrong

Attention, Interest, Desire, Action. The AIDA model. Been around forever. Since 1925 in fact. And it works. Well, half of it works. And the half…

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14
Oct
09

Why advertising will save the planet

Posted by | · · · | The Hunter Blog | 1 Comment on Why advertising will save the planet

Most people can’t swallow that title whole. You’re probably thinking that we don’t need a new dog food, or we don’t need another toothpaste. Or another handbag. Or car. And you’d be right – partially. We don’t need a new product, but what we do need is what it represents – the creation of desire where there is none.

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18
Aug
09

Advertising ostentatious economy – Ad Age’s best ad of all time

Posted by | · · · · | The Hunter Blog | 6 Comments on Advertising ostentatious economy – Ad Age’s best ad of all time

In 1959, Bill Bernbach oversaw Julian Koenig and Helmut Krone’s immortal ‘Think Small’ VW ad. They had single-handily taken…

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15
Jul
09

Search is the C-Suite executive’s homepage

Posted by | · · · · | The Hunter Blog | 2 Comments on Search is the C-Suite executive’s homepage

[tweetmeme] Search is the C-Suite executive’s homepage: They’re researching their competitors and industry trends online on a daily basis. Nearly all of them use search engines for research, and half say they find what they want or expect. In fact 70% of C-Level Executives believe the web is the most important source for business information. […]

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09
Jul
09

World Wildlife Fund uses the hive

Posted by | · · · · · · · · · · | The Hunter Blog | No Comments on World Wildlife Fund uses the hive

The hive mind – correctly called collective consciousness and what we call co-creation – can deliver solutions to problems in two ways. The first is a bit like magic – the rather unglamorous fairground type of magic. ‘Guess the marbles in the jar’ games can be solved with an unnerving degree of accuracy by taking […]

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26
Feb
09

The New York Festivals Innovative Advertising Awards

Posted by | · · | Agency news | 1 Comment on The New York Festivals Innovative Advertising Awards

Preliminary judging for the New York Festivals Innovative Advertising category is now open, and our very own Oliver Payne – founder of The Hunting Dynasty – is on the judging panel. New York Festivals (NYF) now in its 51st year, is an International Awards Group (IAG) Company. Recognizing The World’s Best Work™ in advertising and […]

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