July 10, 2023
When research turns into promotion – the Mere Measurement effect
...Simply asking about the strength of desire…
November 18, 2022
The invisible salience of Brewdog and Belvedere
The odd Belvedere ‘story’ is a smooth pebble in the shoe,…
February 20, 2014
Domestic energy efficiency – ‘buy me, for me’, and other frames
As well as explicit meaning, words carry strong implicit…
March 10, 2010
How marketing agencies get sustainability communications wrong
Attention, Interest, Desire, Action. The AIDA model. Been…
October 14, 2009
Why advertising will save the planet
Most people can’t swallow that title whole. You’re…
August 18, 2009
Advertising ostentatious economy – Ad Age’s best ad of all time
In 1959, Bill Bernbach oversaw Julian Koenig and Helmut…