Choice architects creating sustainable behaviour in customers, employees, and constituents – painlessly
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- Dave: The book “Made to Stick” by the Heath brothers has some really good examples of getting a message across when the desired behavior change would be seen as restraint. The “Don’t Mess With Texas” anti-littering campaign used celebrities who showed that they cared about Texas and put...
- JulieW: Very interesting work you're doing on this. And it makes so much sense that guilt-tripping and negativity don't work. Moving towards (changing) social norms makes so much more sense. And of course that we're much more likely to move towards something that's somehow pitched as something we...
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