Blog

29
Jan
19

The ABC of RCTs

Posted by | · · · · · · · · · · · · | The Hunter Blog | 2 Comments on The ABC of RCTs

Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

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21
Nov
18

Trying to find the tallest dwarf: A/B testing can be problematic

Posted by | · · · · · · · · | The Hunter Blog | No Comments on Trying to find the tallest dwarf: A/B testing can be problematic

‘There’s nothing wrong with A/B testing‘. This statement is both true and not useful; better is, ‘there’s nothing wrong with A/B testing if you’re A/B testing the right bits‘. But how do you know what are ‘the right bits’? Applied psychology is your answer. Often we’ll speak with clients about their attempts to create change […]

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20
Apr
16

Russian dolls, danger, and behavioural economics

Posted by | · · · · · | The Hunter Blog | 3 Comments on Russian dolls, danger, and behavioural economics

Popularised, praised and increasingly applied across a range of sectors, from public policy to consumer goods, behavioural economics is becoming the new It-discipline. Better late than never – after all, it’s been around for well over a hundred years. To borrow a phrase from Lee Ross and Richard Nisbett, authors of ‘The Person and the […]

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