http://www.flickr.com/photos/andrewkelsall/4188019817/sizes/z/in/photolist-7o5Goe-oQxS-B2gUJ-55RHPx-dVnuW-fajv4N-dVnwh-5Hypm-dVnp7-dcpsYk-6L1y-aEihrV-aEikgT-2hiSw-ebswn-4CgX1T-2SSNzH-7xZXEd-dVnhQ-dVnfw-dct8NM-54oAAr-dxe9Lv-4n7Ek4-6FHKzV-eaypjR-4LzrVJ-4zGqMb-e1Xycy-bBWUYJ-bBWUYd-9RxEbA-p8PSi-dgt4Fs-bgYXD2-HnFmb-4Ru5Xe-4eAzAA-6vHeBM-5vu5V4-bgYXuB-a7hUag-gHfRRz-gHgFnz-6d3A35-63DLjk-8VsF7Q-astjpr-6gGtug-5GHaHc-3iZve6/

A way to incentivise the growing cohort of baby-boomers to reduce water consumption

In general, baby boomers (the retired empty-nesters) have…