Blog

06
Apr
18

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

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The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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06
Mar
18

Long read: Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

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   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct
16

When crowds know best

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Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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24
May
14

Communicating with shape (to the reflexive, too)

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It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. WE UNDERSTANDHUMAN BEHAVIOUR – AND HOWTO CHANGE IT 1. Behavioural Insight | 2. Co-creation & Ideation […]

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30
Dec
09

Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Posted by | · · · | The Hunter Blog | 1 Comment on Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not…

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15
Sep
09

10 words that save 7 trillion gallons of water

Posted by | · · · · · · · · · · · | The Hunter Blog | 4 Comments on 10 words that save 7 trillion gallons of water

The psychology industry knows that our ability to understand the factors that affect our behavior is surprisingly poor – we simply can’t explain the decisions we make. So does anybody know what affects our behaviour?

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