Blog

29
Jan
19

The ABC of RCTs

Posted by | · · · · · · · · · · · · | The Hunter Blog | 2 Comments on The ABC of RCTs

Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

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21
Nov
18

Trying to find the tallest dwarf: A/B testing can be problematic

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‘There’s nothing wrong with A/B testing‘. This statement is both true and not useful; better is, ‘there’s nothing wrong with A/B testing if you’re A/B testing the right bits‘. But how do you know what are ‘the right bits’? Applied psychology is your answer. Often we’ll speak with clients about their attempts to create change […]

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04
Nov
18

The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

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We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication. Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments: a. Live […]

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16
Oct
18

Nudging by banks – is it 2018… or 1943?

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In a collection of personal items we found a letter sent to one of our grandfathers by a bank in the middle of wartime Britain. It’s an extraordinary good bunch of nudges – amazingly over 75 years ago, in 1943. We can be sure that The Surety Trust weren’t *explicitly* trying to use nudge techniques […]

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03
Sep
18

Online reviews: How to get people talking about your product online

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on Online reviews: How to get people talking about your product online

We all do it. We look at the star ratings and read the online reviews before we buy. Of course, we do – it’s good. Helpful, even. But do you ever go back online to leave a review after buying and using it? Yeah, not so much. Me neither. For brands, in today’s world, online reputation […]

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30
Jul
18

Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Posted by | · · · · · · · · · · · · · · · · · · | The Hunter Blog | No Comments on Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Email marketing has the highest ROI of any marketing tactic. $44 for every $1 spent, say Campaign Monitor: Email marketing is a tactic that’s hard to ignore. But how do you make sure you get good conversion rates? There’s plenty of blogs, articles, and user-guides you can download – but how do you separate the folk-law […]

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15
Jun
18

How many people do I need to test on? (Answer: It’s not as many as you think.)

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on How many people do I need to test on? (Answer: It’s not as many as you think.)

An RCT (Randomised Control Trial), an online survey (e.g. a Semantic Pairs survey, or Comprehension-Motivation Test©, or Implicit Attitude Map©), or on-street sampling are insight work ‘at scale’ that require large numbers of people to get solid data. It must be large numbers of people. It must be so. Large. Larger. More is better, right? […]

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06
Apr
18

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

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The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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06
Mar
18

Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

Posted by | · · · · · · | The Hunter Blog | No Comments on Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · · | The Hunter Blog | No Comments on Where does your brand sit in your consumer’s subconcious?

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct
16

When crowds know best

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Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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24
May
14

Communicating with shape (to the reflexive, too)

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It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. WE UNDERSTANDHUMAN BEHAVIOUR – AND HOWTO CHANGE IT 1. Behavioural Insight | 2. Co-creation & Ideation […]

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30
Dec
09

Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Posted by | · · · | The Hunter Blog | 1 Comment on Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not…

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