Blog

06
Apr

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

Posted by | · · · · · · · · · | The Hunter Blog | No Comments on A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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05
Nov

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct

When crowds know best

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Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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09
Sep

Economics – the source of our financial woes?

Posted by | · · · · · · · | The Hunter Blog | 1 Comment on Economics – the source of our financial woes?

Growing inequality, disappearing middle class, poverty. Financial crises and ever-increasing debts. Corruption, money laundering, corporate tax avoidance, corporate misconduct in general. Future energy and food insecurity. These are just a few results of a broad-brush google search for modern economic problems. Put together, the list sounds like a doomsday scenario. Surely we’re doing something to […]

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31
Aug

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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21
Jul

2016 so far

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Just over halfway through the busy year seems like a good time to recap of what we have done so far. From the streets of Bristol clad in high-vis, to corporate boardrooms (not clad in high-vis), here are a few of the most interesting behavioural insights projects we’ve done in the first half of 2016. […]

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30
Dec

Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Posted by | · · · | The Hunter Blog | 1 Comment on Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not…

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