A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

Posted by | · · · · · · · · · | The Hunter Blog | No Comments

The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

Read More

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · | The Hunter Blog | No Comments

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

Read More

When crowds know best

Posted by | · · · · · · · · · · | The Hunter Blog | No Comments

Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

Read More

Economics – the source of our financial woes?

Posted by | · · · · · · · | The Hunter Blog | 1 Comment

Growing inequality, disappearing middle class, poverty. Financial crises and ever-increasing debts. Corruption, money laundering, corporate tax avoidance, corporate misconduct in general. Future energy and food insecurity. These are just a few results of a broad-brush google search for modern economic problems. Put together, the list sounds like a doomsday scenario. Surely we’re doing something to […]

Read More

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

Read More

2016 so far

Posted by | · · · · · · · · · | The Hunter Blog | No Comments

Just over halfway through the busy year seems like a good time to recap of what we have done so far. From the streets of Bristol clad in high-vis, to corporate boardrooms (not clad in high-vis), here are a few of the most interesting behavioural insights projects we’ve done in the first half of 2016. […]

Read More

Talks | TED Partner Series | Dan Ariely asks, Are we in control of our own decisions?

Posted by | · · · | The Hunter Blog | 1 Comment

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not…

Read More