Tag archive for ‘Behaviour change’

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  Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

  24/10/10 • (35680http://www.thehuntingdynasty.com/2010/10/colwyn-interviewed-about-the-hunting-dynastys-philosophy-by-alex-benady-for-off-grid-magazine/Colwyn+interviewed+about+The+Hunting+Dynasty%27s+philosophy+by+Alex+Benady+for+Off-Grid+magazine2010-10-24+16%3A05%3A57Oliver+Payne)

• UK’s low carbon rewards launch today – Ed Milliband

  01/4/10 • (34530http://www.thehuntingdynasty.com/2010/04/uks-low-carbon-rewards-launch-today-ed-milliband/UK%27s+low+carbon+rewards+launch+today+-+Ed+Milliband2010-04-01+18%3A40%3A48Oliver+Payne)

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  How do you use behavioural economics to increase desire for electric cars and bikes?

  30/3/10 • (34221http://www.thehuntingdynasty.com/2010/03/how-do-you-use-behavioural-economics-to-increase-desire-for-electric-cars-and-bikes/How+do+you+use+behavioural+economics+to+increase+desire+for+electric+cars+and+bikes%3F2010-03-30+11%3A08%3A35Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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