Tag archive for ‘Behaviour’

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  Guest blog for Green Alliance think tank

  23/4/12 • (47100http://www.thehuntingdynasty.com/2012/04/guest-blog-for-green-alliance-think-tank/Guest+blog+for+Green+Alliance+think+tank2012-04-23+10%3A02%3A32Colwyn)

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  Oliver interviewed on The Power of Influence for One+ Magazine

  07/11/10 • (37740http://www.thehuntingdynasty.com/2010/11/oliver-interviewed-on-the-power-of-influence-for-one-magazine/Oliver+interviewed+on+The+Power+of+Influence+for+One%2B+Magazine+2010-11-07+20%3A32%3A52Colwyn)

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  Oliver invited to present at the London School of Economics

  23/10/10 • (37460http://www.thehuntingdynasty.com/2010/10/oliver-invited-to-present-at-the-london-school-of-economics/Oliver+invited+to+present+at+the+London+School+of+Economics2010-10-23+16%3A53%3A39Colwyn)

• UK’s low carbon rewards launch today – Ed Milliband

  01/4/10 • (34530http://www.thehuntingdynasty.com/2010/04/uks-low-carbon-rewards-launch-today-ed-milliband/UK%27s+low+carbon+rewards+launch+today+-+Ed+Milliband2010-04-01+18%3A40%3A48Oliver+Payne)

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  New presentation to the Institute for Sustainability

  19/2/10 • (29371http://www.thehuntingdynasty.com/2010/02/new-presentation-to-the-institute-for-sustainability/New+presentation+to+the+Institute+for+Sustainability2010-02-19+21%3A35%3A49Oliver+Payne)

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  5 incentives that create sustainable behaviour

  17/2/10 • (29152http://www.thehuntingdynasty.com/2010/02/5-incentives-that-create-sustainable-behaviour/5+incentives+that+create+sustainable+behaviour2010-02-17+13%3A17%3A00Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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