Blog

02
Dec

The financial sector has motivated but confused customers – how do we help them?

Posted by | · · · · · | The Hunter Blog | 1 Comment

Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]

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11
Nov

Not so added value

Posted by | · · · · · | The Hunter Blog | No Comments

Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

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23
Apr

Guest blog for Green Alliance think tank

Posted by | · · · · · · | The Hunter Blog | No Comments

Asked to write a blog for Green Alliance think tank about communication and sustainability. Oliver wrote about normative behaviour – more specifically the injunctive norm (what we’re told is approved of) and the descriptive norm (what we see others doing) employed in service of sustainable behaviour. The Green Alliance blog has many guest bloggers […]

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07
Nov

Oliver interviewed on The Power of Influence for One+ Magazine

Posted by | · · · · · · · · · · · · | Agency news | 2 Comments

Janna Schnuer (One+, blog) interviewed The Hunting Dynasty’s founder, Oliver Payne, about creating sustainable actions with behaviour techniques for One+ magazine in an article called The Power of Influence.

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23
Oct

Oliver invited to present at the London School of Economics

Posted by | · · · | Agency news | No Comments

Oliver will be presenting at the London School of Economics + Political Science to representatives of halls of residence on construction communication that reduces waste and carbon using behavioural principles.

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01
Apr

UK’s low carbon rewards launch today – Ed Milliband

Posted by | · · · · · · · · · | Agency news | No Comments

[tweetmemeonly] The Government’s [ax]http://www.decc.gov.uk/en/content/cms/what_we_do/lc_uk/crc/crc.aspx[/ax]Carbon Reduction Commitment Energy Efficiency Scheme (CRC EES) for organisations launched today. “From today the rewards for businesses and householders who act to cut their carbon emissions really start to pay off. It’s no longer simply about doing the right thing for the environment, it’s now a sure-fire financial investment.” Secretary of […]

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19
Feb

New presentation to the Institute for Sustainability

Posted by | · · · | Agency news | 1 Comment

We presented an exploration of how to use behavioural quirks to the Institute for Sustainability.

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17
Feb

5 incentives that create sustainable behaviour

Posted by | · · · | The Hunter Blog | 2 Comments

The coming Carbon Reduction Commitment measures and demands business pay for any increase in carbon output. Most businesses see technological advance as the only way to manage carbon output. Few consider their human capital as…

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