Blog

02
Dec
16

The financial sector has motivated but confused customers – how do we help them?

Posted by | · · · · · · | The Hunter Blog | 1 Comment on The financial sector has motivated but confused customers – how do we help them?

Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]

Read More
11
Nov
16

Not so added value

Posted by | · · · · · · | The Hunter Blog | No Comments on Not so added value

Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

Read More
01
Apr
10

UK’s low carbon rewards launch today – Ed Milliband

Posted by | · · · · · · · · · | Agency news | No Comments on UK’s low carbon rewards launch today – Ed Milliband

[tweetmemeonly] The Government’s [ax]http://www.decc.gov.uk/en/content/cms/what_we_do/lc_uk/crc/crc.aspx[/ax]Carbon Reduction Commitment Energy Efficiency Scheme (CRC EES) for organisations launched today. “From today the rewards for businesses and householders who act to cut their carbon emissions really start to pay off. It’s no longer simply about doing the right thing for the environment, it’s now a sure-fire financial investment.” Secretary of […]

Read More
19
Feb
10

New presentation to the Institute for Sustainability

Posted by | · · · | Agency news | 1 Comment on New presentation to the Institute for Sustainability

We presented an exploration of how to use behavioural quirks to the Institute for Sustainability.

Read More
17
Feb
10

5 incentives that create sustainable behaviour

Posted by | · · · | The Hunter Blog | 2 Comments on 5 incentives that create sustainable behaviour

The coming Carbon Reduction Commitment measures and demands business pay for any increase in carbon output. Most businesses see technological advance as the only way to manage carbon output. Few consider their human capital as…

Read More
<_!-- "facebook" => "facebook", "Twitter" => "twitter", "Linkedin" => "linkedin", -->