Tag archive for ‘Behavioural Economics’

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  Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

  05/12/12 • (61442http://www.thehuntingdynasty.com/2012/12/driving-the-wrong-point-uk-gov-think-drink-drive-campaign/Driving+the+wrong+point%3F+UK+Gov+%27Think%21%27+drink+drive+campaign2012-12-05+19%3A35%3A38Oliver+Payne)

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  Where’s our Silicon Valley?

  20/4/12 • (46252http://www.thehuntingdynasty.com/2012/04/where%e2%80%99s-our-silicon-valley/Where%E2%80%99s+our+Silicon+Valley%3F2012-04-20+18%3A43%3A16Oliver+Payne)

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  Oliver interviewed on The Power of Influence for One+ Magazine

  07/11/10 • (37740http://www.thehuntingdynasty.com/2010/11/oliver-interviewed-on-the-power-of-influence-for-one-magazine/Oliver+interviewed+on+The+Power+of+Influence+for+One%2B+Magazine+2010-11-07+20%3A32%3A52Colwyn)

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  Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

  24/10/10 • (35680http://www.thehuntingdynasty.com/2010/10/colwyn-interviewed-about-the-hunting-dynastys-philosophy-by-alex-benady-for-off-grid-magazine/Colwyn+interviewed+about+The+Hunting+Dynasty%27s+philosophy+by+Alex+Benady+for+Off-Grid+magazine2010-10-24+16%3A05%3A57Oliver+Payne)

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  How do you use behavioural economics to increase desire for electric cars and bikes?

  30/3/10 • (34221http://www.thehuntingdynasty.com/2010/03/how-do-you-use-behavioural-economics-to-increase-desire-for-electric-cars-and-bikes/How+do+you+use+behavioural+economics+to+increase+desire+for+electric+cars+and+bikes%3F2010-03-30+11%3A08%3A35Oliver+Payne)

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  The dinner party kit: a bluffer’s guide to behavioural economics

  19/3/10 • (33272http://www.thehuntingdynasty.com/2010/03/the-dinner-party-kit-a-bluffers-guide-to-behavioural-economics/The+dinner+party+kit%3A+a+bluffer%27s+guide+to+behavioural+economics2010-03-19+14%3A12%3A17Oliver+Payne)

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  The best recycling ad I’ve ever seen

  26/11/09 • (26441http://www.thehuntingdynasty.com/2009/11/the-best-recycling-ad-i%e2%80%99ve-ever-seen/The+best+recycling+ad+I%E2%80%99ve+ever+seen2009-11-26+01%3A23%3A32Oliver+Payne)

• Hunting Dynasty founder pushes Behavioural Economics in interview on “The future of the digital industry” by Hyper Island students

  27/8/09 • (17150http://www.thehuntingdynasty.com/2009/08/hunting-dynasty-founder-pushes-behavioural-economics-in-interview-on-the-future-of-the-digital-industry-by-hyper-island-students/Hunting+Dynasty+founder+pushes+Behavioural+Economics+in+interview+on+%22The+future+of+the+digital+industry%22+by+Hyper+Island+students2009-08-27+10%3A25%3A39Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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All Posts: Hunter Blog & News