Blog

05
Nov

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct

When crowds know best

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Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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09
Sep

Economics – the source of our financial woes?

Posted by | · · · · · · · | The Hunter Blog | 1 Comment

Growing inequality, disappearing middle class, poverty. Financial crises and ever-increasing debts. Corruption, money laundering, corporate tax avoidance, corporate misconduct in general. Future energy and food insecurity. These are just a few results of a broad-brush google search for modern economic problems. Put together, the list sounds like a doomsday scenario. Surely we’re doing something to […]

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31
Aug

Amazon’s Dash for affordance

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Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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21
Jul

2016 so far

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Just over halfway through the busy year seems like a good time to recap of what we have done so far. From the streets of Bristol clad in high-vis, to corporate boardrooms (not clad in high-vis), here are a few of the most interesting behavioural insights projects we’ve done in the first half of 2016. […]

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20
Apr

Russian dolls, danger, and behavioural economics

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Popularised, praised and increasingly applied across a range of sectors, from public policy to consumer goods, behavioural economics is becoming the new It-discipline. Better late than never – after all, it’s been around for well over a hundred years. To borrow a phrase from Lee Ross and Richard Nisbett, authors of ‘The Person and the […]

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05
Dec

Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

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The UK Department for Transport’s airing it’s THINK! drink drive advert again. It’s good, but is it focusing on the right area?. Ahead of tonight’s TV airing Department for Transport I picked up a promo tweet […]

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20
Apr

Where’s our Silicon Valley?

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The French anthropologist Claude Lévi-Strauss (1908-2009) – the father of modern anthropology – notes that Western societies constructed distal concepts such as geography and astrology before developing the proximal ones […]

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07
Nov

Oliver interviewed on The Power of Influence for One+ Magazine

Posted by | · · · · · · · · · · · · | Agency news | 2 Comments

Janna Schnuer (One+, blog) interviewed The Hunting Dynasty’s founder, Oliver Payne, about creating sustainable actions with behaviour techniques for One+ magazine in an article called The Power of Influence.

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24
Oct

Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

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Alex Benady witter,ournalisted,oley Porter Bell) interviewed The Hunting Dynasty’s Director of Planning & Strategy and Business

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30
Mar

How do you use behavioural economics to increase desire for electric cars and bikes?

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It’s easy to get someone to want a sexy Tesla. It’s sexy, for a start. (What? you need more?!@?). But with a price tag of £100k it’s a lot harder to turn desire into action. So what do you do to create…

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19
Mar

The dinner party kit: a bluffer’s guide to behavioural economics

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Now that Cameron and Obama are talking about behavioural economics you need an opinion on it. And one that’s better than ‘I read a bit of.. ermmm, that book, Nudge, yeah’. So here’s your dinner party…

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26
Nov

The best recycling ad I’ve ever seen

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Lots of communications asking for lifestyle change use emotional blackmail to inspire change: Polar Bears on ice are a good example. Our previous post about Chris Jordan’s Midway Island photographs of dead and decaying albatross chicks with stomachs full of plastic…

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27
Aug

Hunting Dynasty founder pushes Behavioural Economics in interview on “The future of the digital industry” by Hyper Island students

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[tweetmeme]Oliver Payne, the founder of The Hunting Dynasty was interviewed by students of the Swedish digital media learning institution Hyper Island on “The future of the digital industry”. Behavioural Economics is the unexpected answer. Helin Kotan, who worked with Oliver at OgilvyOne in London, is enrolled on the 45 week Interactive Art Director course in […]

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