Blog

05
Nov
16

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · · | The Hunter Blog | No Comments on Where does your brand sit in your consumer’s subconcious?

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct
16

When crowds know best

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on When crowds know best

Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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20
Apr
16

Russian dolls, danger, and behavioural economics

Posted by | · · · · · | The Hunter Blog | 3 Comments on Russian dolls, danger, and behavioural economics

Popularised, praised and increasingly applied across a range of sectors, from public policy to consumer goods, behavioural economics is becoming the new It-discipline. Better late than never – after all, it’s been around for well over a hundred years. To borrow a phrase from Lee Ross and Richard Nisbett, authors of ‘The Person and the […]

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05
Dec
12

Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

Posted by | · · · · · · · · · · | The Hunter Blog | 5 Comments on Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

The UK Department for Transport’s airing it’s THINK! drink drive advert again. It’s good, but is it focusing on the right area?. Ahead of tonight’s TV airing Department for Transport I picked up a promo tweet […]

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20
Apr
12

Where’s our Silicon Valley?

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 2 Comments on Where’s our Silicon Valley?

The French anthropologist Claude Lévi-Strauss (1908-2009) – the father of modern anthropology – notes that Western societies constructed distal concepts such as geography and astrology before developing the proximal ones […]

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24
Oct
10

Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

Posted by | · · · · | Agency news | No Comments on Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

Alex Benady witter,ournalisted,oley Porter Bell) interviewed The Hunting Dynasty’s Director of Planning & Strategy and Business

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30
Mar
10

How do you use behavioural economics to increase desire for electric cars and bikes?

Posted by | · · · · · · · · | The Hunter Blog | 2 Comments on How do you use behavioural economics to increase desire for electric cars and bikes?

It’s easy to get someone to want a sexy Tesla. It’s sexy, for a start. (What? you need more?!@?). But with a price tag of £100k it’s a lot harder to turn desire into action. So what do you do to create…

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19
Mar
10

The dinner party kit: a bluffer’s guide to behavioural economics

Posted by | · · · · · · | The Hunter Blog | 8 Comments on The dinner party kit: a bluffer’s guide to behavioural economics

Now that Cameron and Obama are talking about behavioural economics you need an opinion on it. And one that’s better than ‘I read a bit of.. ermmm, that book, Nudge, yeah’. So here’s your dinner party…

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26
Nov
09

The best recycling ad I’ve ever seen

Posted by | · · · · · | The Hunter Blog | 1 Comment on The best recycling ad I’ve ever seen

Lots of communications asking for lifestyle change use emotional blackmail to inspire change: Polar Bears on ice are a good example. Our previous post about Chris Jordan’s Midway Island photographs of dead and decaying albatross chicks with stomachs full of plastic…

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27
Aug
09

Hunting Dynasty founder pushes Behavioural Economics in interview on “The future of the digital industry” by Hyper Island students

Posted by | · · · · · · · · · · · · · · | Agency news | No Comments on Hunting Dynasty founder pushes Behavioural Economics in interview on “The future of the digital industry” by Hyper Island students

[tweetmeme]Oliver Payne, the founder of The Hunting Dynasty was interviewed by students of the Swedish digital media learning institution Hyper Island on “The future of the digital industry”. Behavioural Economics is the unexpected answer. Helin Kotan, who worked with Oliver at OgilvyOne in London, is enrolled on the 45 week Interactive Art Director course in […]

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