Blog

29
Jan
19

The ABC of RCTs

Posted by | · · · · · · · · · · · · | The Hunter Blog | 2 Comments on The ABC of RCTs

Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

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21
Nov
18

Trying to find the tallest dwarf: A/B testing can be problematic

Posted by | · · · · · · · · | The Hunter Blog | No Comments on Trying to find the tallest dwarf: A/B testing can be problematic

‘There’s nothing wrong with A/B testing‘. This statement is both true and not useful; better is, ‘there’s nothing wrong with A/B testing if you’re A/B testing the right bits‘. But how do you know what are ‘the right bits’? Applied psychology is your answer. Often we’ll speak with clients about their attempts to create change […]

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04
Nov
18

The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

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We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication. Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments: a. Live […]

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16
Oct
18

Nudging by banks – is it 2018… or 1943?

Posted by | · · · · · · · | The Hunter Blog | No Comments on Nudging by banks – is it 2018… or 1943?

In a collection of personal items we found a letter sent to one of our grandfathers by a bank in the middle of wartime Britain. It’s an extraordinary good bunch of nudges – amazingly over 75 years ago, in 1943. We can be sure that The Surety Trust weren’t *explicitly* trying to use nudge techniques […]

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03
Sep
18

Online reviews: How to get people talking about your product online

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on Online reviews: How to get people talking about your product online

We all do it. We look at the star ratings and read the online reviews before we buy. Of course, we do – it’s good. Helpful, even. But do you ever go back online to leave a review after buying and using it? Yeah, not so much. Me neither. For brands, in today’s world, online reputation […]

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30
Jul
18

Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Posted by | · · · · · · · · · · · · · · · · · · | The Hunter Blog | No Comments on Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Email marketing has the highest ROI of any marketing tactic. $44 for every $1 spent, say Campaign Monitor: Email marketing is a tactic that’s hard to ignore. But how do you make sure you get good conversion rates? There’s plenty of blogs, articles, and user-guides you can download – but how do you separate the folk-law […]

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15
Jun
18

How many people do I need to test on? (Answer: It’s not as many as you think.)

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on How many people do I need to test on? (Answer: It’s not as many as you think.)

An RCT (Randomised Control Trial), an online survey (e.g. a Semantic Pairs survey, or Comprehension-Motivation Test©, or Implicit Attitude Map©), or on-street sampling are insight work ‘at scale’ that require large numbers of people to get solid data. It must be large numbers of people. It must be so. Large. Larger. More is better, right? […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · · | The Hunter Blog | No Comments on Where does your brand sit in your consumer’s subconcious?

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct
16

When crowds know best

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on When crowds know best

Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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20
Apr
16

Russian dolls, danger, and behavioural economics

Posted by | · · · · · | The Hunter Blog | 3 Comments on Russian dolls, danger, and behavioural economics

Popularised, praised and increasingly applied across a range of sectors, from public policy to consumer goods, behavioural economics is becoming the new It-discipline. Better late than never – after all, it’s been around for well over a hundred years. To borrow a phrase from Lee Ross and Richard Nisbett, authors of ‘The Person and the […]

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05
Dec
12

Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

Posted by | · · · · · · · · · · | The Hunter Blog | 5 Comments on Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

The UK Department for Transport’s airing it’s THINK! drink drive advert again. It’s good, but is it focusing on the right area?. Ahead of tonight’s TV airing Department for Transport I picked up a promo tweet […]

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20
Apr
12

Where’s our Silicon Valley?

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 2 Comments on Where’s our Silicon Valley?

The French anthropologist Claude Lévi-Strauss (1908-2009) – the father of modern anthropology – notes that Western societies constructed distal concepts such as geography and astrology before developing the proximal ones […]

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24
Oct
10

Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

Posted by | · · · · | Agency news | No Comments on Colwyn interviewed about The Hunting Dynasty’s philosophy by Alex Benady for Off-Grid magazine

Alex Benady witter,ournalisted,oley Porter Bell) interviewed The Hunting Dynasty’s Director of Planning & Strategy and Business

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