The financial sector has motivated but confused customers – how do we help them?

Posted by | · · · · · · | The Hunter Blog | 1 Comment on The financial sector has motivated but confused customers – how do we help them?

Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]

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