Blog

06
Apr
18

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

Posted by | · · · · · · · · · | The Hunter Blog | No Comments on A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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06
Mar
18

Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

Posted by | · · · · · · | The Hunter Blog | No Comments on Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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22
May
17

The smartest choice of all? Teaching organisations to make smarter choices

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Until recently, behavioral insights research has typically focused on developing solutions for public policy problems. It has also been applied to improve marketing and investment decisions. However, there is still a dearth of research on the application of behavioral insights to the field of organizational behavior. The core of organizational behavior research is to understand […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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20
Jul
12

When ‘somewhat likely’ means a lot more likely – the mere exposure effect

Posted by | · · · · · | The Hunter Blog | 1 Comment on When ‘somewhat likely’ means a lot more likely – the mere exposure effect

I saw this YouGov poll graph recently. Nice clearly defined colours. Clearly labelled axis. It tells you everything you need to know. (Sort of.) […]

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