Blog

31
Jul
09

You broke my guitar. I broke your brand and launched my career.

Posted by | · · · · · · · · · · · · · · | The Hunter Blog | No Comments on You broke my guitar. I broke your brand and launched my career.

[tweetmeme] When Southwest Airlines broke Dave Carroll‘s guitar they ignored the fact that we’re in the era of the friction-free social web, where consumer conversations happen whether you want them to or not. Dave Carroll – the lead singer with Canadian band Sons of Maxwell – has taken on United Airlines with a music video, […]

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09
Jul
09

World Wildlife Fund uses the hive

Posted by | · · · · · · · · · · | The Hunter Blog | No Comments on World Wildlife Fund uses the hive

The hive mind – correctly called collective consciousness and what we call co-creation – can deliver solutions to problems in two ways. The first is a bit like magic – the rather unglamorous fairground type of magic. ‘Guess the marbles in the jar’ games can be solved with an unnerving degree of accuracy by taking […]

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