Tag archive for ‘Communication’

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  How marketing agencies get sustainability communications wrong

  10/3/10 • (32335http://www.thehuntingdynasty.com/2010/03/how-marketing-agencies-get-sustainability-communications-wrong/How+marketing+agencies+get+sustainability+communications+wrong2010-03-10+14%3A37%3A40Oliver+Payne)

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  How do governments finance sustainable initiatives without raising taxes?

  12/1/10 • (28140http://www.thehuntingdynasty.com/2010/01/how-do-governments-finance-sustainable-initiatives-without-raising-taxes/How+do+governments+finance+sustainable+initiatives+without+raising+taxes%3F2010-01-12+21%3A25%3A33Oliver+Payne)

• Oliver invited to present at the London School of Economics + Political Science’s Sustainable Future Workshop

  19/10/09 • (23450http://www.thehuntingdynasty.com/2009/10/oliver-invited-to-present-at-the-london-school-of-economics-political-science%e2%80%99s-sustainable-future-workshop/Oliver+invited+to+present+at+the+London+School+of+Economics+%2B+Political+Science%E2%80%99s+Sustainable+Future+Workshop2009-10-19+10%3A34%3A35Colwyn)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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