Blog

20
Feb

Domestic energy efficiency, and the leaking externality

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Governments want you to be considerate with your Energy use. It’s not (just/only) for the dolphins and the planet (and the manifesto pledge that is always there) – they don’t want to deal with the nightmare of brownouts or enforced closures for business because of lack of energy production. If you think that’s a little […]

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10
Dec

A way to incentivise the growing cohort of baby-boomers to reduce water consumption

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In general, baby boomers (the retired empty-nesters) have older domestic infrastructure, and this is likely poor performing. Also, there are fewer of them per household than younger generations with families. To use BJ Fogg’s nomenclature the boomers are harder to affect purely behaviourally in ‘span’ (It happens over a period of time (e.g., 14 days)), […]

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31
Dec

How to make a New Year’s resolution that will last forever – the science of habit formation

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Most New Year’s resolutions have a success rate in the teens – in some studies fewer than 8% of us ever stick to our plan (Journal of Clinical Psychology, 13th Dec, 2012). There must […]

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05
Dec

Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

Posted by | · · · · · · · · · · | The Hunter Blog | 5 Comments

The UK Department for Transport’s airing it’s THINK! drink drive advert again. It’s good, but is it focusing on the right area?. Ahead of tonight’s TV airing Department for Transport I picked up a promo tweet […]

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29
Jun

The point of zero distance, pensions, droughts, and TV ads

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A ‘tree top’ view, versus a ‘nose pressed against the tree’ view changes the way we construct our understanding of the world. This may be no surprise. However, the fact that it substantially changes the way we […]

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11
May

Bin recycling: behaviour

Posted by | · · · · · · · · · · · · · · · · | The Hunter Blog | 6 Comments

Recycling paper in offices is such an old story you’d think we’d have it nailed by now. We haven’t. In my experience recycling bins in offices create only one type of behaviour; passive-aggressive all-staff notes […]

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