Tag archive for ‘Construal’

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  How to make a New Year’s resolution that will last forever – the science of habit formation

  31/12/12 • (64480http://www.thehuntingdynasty.com/2012/12/how-to-make-a-new-year%e2%80%99s-resolution-that-will-last-forever-%e2%80%93-the-science-of-habit-formation/How+to+make+a+New+Year%E2%80%99s+resolution+that+will+last+forever+%E2%80%93+the+science+of+habit+formation2012-12-31+14%3A05%3A38Oliver+Payne)

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  Driving the wrong point? UK Gov ‘Think!’ drink drive campaign

  05/12/12 • (61442http://www.thehuntingdynasty.com/2012/12/driving-the-wrong-point-uk-gov-think-drink-drive-campaign/Driving+the+wrong+point%3F+UK+Gov+%27Think%21%27+drink+drive+campaign2012-12-05+19%3A35%3A38Oliver+Payne)

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  The point of zero distance, pensions, droughts, and TV ads

  29/6/12 • (55190http://www.thehuntingdynasty.com/2012/06/the-point-of-zero-distance-pensions-and-tv-ads/The+point+of+zero+distance%2C+pensions%2C+droughts%2C+and+TV+ads2012-06-29+06%3A14%3A19Oliver+Payne)

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  Pimp My Cause: In conversation with Oliver

  15/5/12 • (48390http://www.thehuntingdynasty.com/2012/05/pimp-my-cause-in-conversation-with-oliver/Pimp+My+Cause%3A+In+conversation+with+Oliver2012-05-15+08%3A58%3A17Colwyn)

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  Bin recycling: behaviour

  11/5/12 • (48513http://www.thehuntingdynasty.com/2012/05/bin-recycling-behaviour/Bin+recycling%3A+behaviour2012-05-11+07%3A09%3A20Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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