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Cormac Herley

July 27, 2012

Finding your target market – lessons from the ‘Nigerian scam’ email

We've all seen them – poorly constructed sentences in…

by Oliver Payne

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Money (but not called that, and how it changes behaviour). August 13, 2023
Reading ease is not as easy as all that – comprehension shows the way August 1, 2023
The ‘Hollywood hello’ – and the importance of context when communicating July 20, 2023
When research turns into promotion – the Mere Measurement effect July 10, 2023
We don’t make decisions based absolutely on what we want – school children and fruit show us proof June 30, 2023
You are the best person to talk to your customers (and the worst!) June 24, 2023
Asking with the right incentive June 19, 2023

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