Blog

31
Aug

Amazon’s Dash for affordance

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Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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15
May

Pimp My Cause: In conversation with Oliver

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Pimp My Cause is a not-for-profit website designed as a marketplace for charitable causes to connect with marketing businesses who want to support by working for free.
It is the brainchild of Paul Skinner, and boasts small NGOs that wouldn’t normally […]

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27
Apr

Channel your factors

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Context is important. In fact, it’s one of the big three (quasi-stationary equilibria, and construal being the others). One of the suprising things about context is that small differences in situation can elicit large shifts in behaviour – the relationship is […]

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