Blog

31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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27
Apr
12

Channel your factors

Posted by | · · · · · · · · · · · · | The Hunter Blog | No Comments on Channel your factors

Context is important. In fact, it’s one of the big three (quasi-stationary equilibria, and construal being the others). One of the suprising things about context is that small differences in situation can elicit large shifts in behaviour – the relationship is […]

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