Blog

05
Aug

Digg those ‘soft eyes': The pervious social media database

Posted by | · · | Agency news | No Comments

[tweetmeme] Just noticed Digg is getting in on the act of using existing user profiles in social media that we blogged about recently by offering to set up a new account by sucking in your facebook deets. The pervious social media database will be everywhere next year.

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03
Aug

Sustainable challenger brands need to look at social media with ‘soft eyes’

Posted by | · · · · · · | The Hunter Blog | 3 Comments

[tweetmeme] If you look at social media with “soft eyes” you don’t get blinded by the presentation layer, you get to see it for what it is: An open, honest, and personal database. How valuable is that? In the popular HBO TV series The Wire the character Bunk Moreland explains to Kima Greggs that she […]

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09
Jul

World Wildlife Fund uses the hive

Posted by | · · · · · · · · · · | The Hunter Blog | 1 Comment

[tweetmeme] The hive mind – correctly called collective consciousness and what we call co-creation – can deliver solutions to problems in two ways. The first is a bit like magic – the rather unglamorous fairground type of magic. ‘Guess the marbles in the jar’ games can be solved with an unnerving degree of accuracy by […]

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