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Heuristics

May 22, 2017

The smartest choice of all? Teaching organisations to make smarter choices

by Ria Dayal

October 26, 2016

When crowds know best: greater predictive power than expert forecasts of voting intention

by Lina Skora

October 12, 2016

Trump’s unlikely ally – recognition heuristic

by Lina Skora

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Recent posts

  • Video Conferencing: The good, the bad and the ugly May 5, 2020
  • Choosing the perfect gift December 1, 2019
  • Nudging by banks – is it 2020… or 1943? October 16, 2019
  • We are ancient creatures in modern times, fit for a world that no longer surrounds us August 16, 2019
  • How many people do I need to test on? (Answer: It’s not as many as you think.) June 15, 2019
  • Can bin setup in your office affect recycling behaviour? March 14, 2019
  • The ABC of RCTs January 29, 2019
  • Trying to find the tallest dwarf: A/B testing can be problematic November 21, 2018
  • Brilliant idea – but how do you know it is marketable? September 21, 2018
  • Online reviews: How to get people talking about your product online September 3, 2018
  • GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true. August 10, 2018
  • Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know July 30, 2018
  • Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors July 16, 2018
  • Conjoint analysis: how to correctly predict consumer purchase price of new products June 23, 2018

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