Blog

16
Jul
18

Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Posted by | · · · · · | The Hunter Blog | No Comments on Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Personality traits have been used and abused by Cambridge Analytica1, but those traits offer positive benefits – especially when mapped to brands. Personality traits are relatively stable in humans2. They are organized by the Big Five3: extraversion agreeableness conscientiousness emotionality open-mindedness The model owes much to its many critics, each of whom tried to replace […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

Posted by | · · · · · · · · · · · · · | The Hunter Blog | No Comments on Where does your brand sit in your consumer’s subconcious?

Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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