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16
May
18

We are ancient creatures in modern times, fit for a world that no longer surrounds us

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‘Eat, drink, and be merry, for tomorrow we die.’ 1. AN ITALIAN OFFICER Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got into (and […]

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06
Mar
18

Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

Posted by | · · · · · · | The Hunter Blog | No Comments on Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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11
Aug
16

Sān rén chéng hǔx: Three men make a tiger

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Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]

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24
May
14

Communicating with shape (to the reflexive, too)

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It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. WE UNDERSTANDHUMAN BEHAVIOUR – AND HOWTO CHANGE IT 1. Behavioural Insight | 2. Co-creation & Ideation […]

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