How do you use behavioural economics to increase desire for electric cars and bikes?

Posted by | · · · · · · · · | The Hunter Blog | 2 Comments on How do you use behavioural economics to increase desire for electric cars and bikes?

It’s easy to get someone to want a sexy Tesla. It’s sexy, for a start. (What? you need more?!@?). But with a price tag of £100k it’s a lot harder to turn desire into action. So what do you do to create…

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