Tag archive for ‘Loss aversion’
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We work hard to avoid loss: How to take advantage in comms and pricing
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The dinner party kit: a bluffer’s guide to behavioural economics
- How to make a New Year’s resolution that will last forever – the science of habit formation
- Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
- Your behaviour is unsuitable
- Finding your target market – lessons from the ‘Nigerian scam’ email
- When ’somewhat likely’ means a lot more likely – the mere exposure effect
- Wisdom, and crowds
- Neither sermons nor silence
- ‘Dispense With A Horse’ – the problems with a high cost-of-thought
- The point of zero distance, pensions, droughts, and TV ads
- Driving habits
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Recent comments: Hunter Blog & News
- Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
- Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
- Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
- Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
- Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...
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How to make a New Year’s resolution that will last forever – the science of habit formation (31/12/12)
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Driving the wrong point? UK Gov ‘Think!’ drink drive campaign (05/12/12)
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Your behaviour is unsuitable (05/8/12)
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Finding your target market – lessons from the ‘Nigerian scam’ email (27/7/12)
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When ’somewhat likely’ means a lot more likely – the mere exposure effect (20/7/12)
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Wisdom, and crowds (13/7/12)
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Neither sermons nor silence (09/7/12)
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Inspiring Sustainable Behaviour: 19 Ways To Ask For Change
This fresh and inviting guide uses robust, published peer-reviewed psychological insights to show how behaviour change can truly be enacted. It will teach you how to ask for persistent, pervasive, invisible change by using our hidden quirks, judgmental biases, and apparent irrationalities.