A way to incentivise the growing cohort of baby-boomers to reduce water consumption

Posted by | · · · · · | The Hunter Blog | No Comments on A way to incentivise the growing cohort of baby-boomers to reduce water consumption

In general, baby boomers (the retired empty-nesters) have older domestic infrastructure, and this is likely poor performing. Also, there are fewer of them per household than younger generations with families. To use BJ Fogg’s nomenclature the boomers are harder to affect purely behaviourally in ‘span’ (It happens over a period of time (e.g., 14 days)), […]

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