Trying to find the tallest dwarf: A/B testing can be problematic

Posted by | · · · · · · | The Hunter Blog | No Comments on Trying to find the tallest dwarf: A/B testing can be problematic

‘There’s nothing wrong with A/B testing‘. This statement is both true and not useful; better is, ‘there’s nothing wrong with A/B testing if you’re A/B testing the right bits‘. But how do you know what are ‘the right bits’? Applied psychology is your answer. Often we’ll speak with clients about their attempts to create change […]

Read More