Tag archive for ‘Marketing’

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  How marketing agencies get sustainability communications wrong

  10/3/10 • (32334http://www.thehuntingdynasty.com/2010/03/how-marketing-agencies-get-sustainability-communications-wrong/How+marketing+agencies+get+sustainability+communications+wrong2010-03-10+14%3A37%3A40Oliver+Payne)

• Press Release: The Hunting Dynasty Appoints Awarded International Planner Colwyn Elder as Director of Planning & Strategy

  07/9/09 • (18150http://www.thehuntingdynasty.com/2009/09/press-release-planning-ahead-the-hunting-dynasty-appoints-awarded-international-planner-colwyn-elder-as-director-of-planning-strategy/Press+Release%3A+The+Hunting+Dynasty+Appoints+Awarded+International+Planner+Colwyn+Elder+as+Director+of+Planning+%26+Strategy2009-09-07+06%3A30%3A22Oliver+Payne)

• Press Release: Advertising Agency Pro Quits To Set up Agency Exclusively For Sustainable Products

  17/8/09 • (14800http://www.thehuntingdynasty.com/2009/08/press-release-poacher-turned-gamekeeper-advertising-agency-pro-quits-to-set-up-agency-exclusively-for-sustainable-or-green-products/Press+Release%3A+Advertising+Agency+Pro+Quits+To+Set+up+Agency+Exclusively+For+Sustainable+Products2009-08-17+10%3A34%3A52Oliver+Payne)

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  Resetting cultural norms: A sustainable strategy

  05/8/09 • (12550http://www.thehuntingdynasty.com/2009/08/resetting-cultural-norms-a-sustainable-strategy/Resetting+cultural+norms%3A+A+sustainable+strategy2009-08-05+10%3A14%3A03Oliver+Payne)

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  Search is the C-Suite executive’s homepage

  15/7/09 • (10920http://www.thehuntingdynasty.com/2009/07/search-is-the-c-suite-executive%e2%80%99s-homepage/Search+is+the+C-Suite+executive%E2%80%99s+homepage2009-07-15+17%3A16%3A22Oliver+Payne)

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  Three blog posts you should read right now

  19/6/09 • (3950http://www.thehuntingdynasty.com/2009/06/three-blog-posts-you-should-read-right-now/Three+blog+posts+you+should+read+right+now2009-06-19+20%3A32%3A21Oliver+Payne)

1. I’m watching you (and you’ll thank me for it)
   
2. Google: logically flawed?
   
3. Who will be the Ford of the 21st Century?
   
4. How do you use behavioural economics to increase desire for electric cars and bikes?
   
5. The dinner party kit: a bluffer’s guide to behavioural economics
   
6. Sustainable behaviour in the office – making it universal and inexpensive
   
7. How marketing agencies get sustainability communications wrong
   
8. How Obama, Cameron, Marks & Spencer, and B&Q are making sustainability normal
   
9. 5 incentives that create sustainable behaviour
   
10. Death and taxes: Why your decisions kill you and cost you money
    

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• Dave: The book “Made to Stick” by the Heath brothers has some really good examples of getting a message across when the desired behavior change would be seen as restraint. The “Don’t Mess With Texas” anti-littering campaign used celebrities who showed that they cared about Texas and put...
• JulieW: Very interesting work you're doing on this. And it makes so much sense that guilt-tripping and negativity don't work. Moving towards (changing) social norms makes so much more sense. And of course that we're much more likely to move towards something that's somehow pitched as something we...
• @Michaeljon: I've just discovered the blog but lots of good stuff on here! Thanks for the toaster project link i hadn't come across it before. Really interesting and very prescient. Completely agree that consumers are adopting responsibility for the life-cycle, mostly unknowingly i think. I'm...

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