Tag archive for ‘Marketing’

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  How marketing agencies get sustainability communications wrong

  10/3/10 • (32335http://www.thehuntingdynasty.com/2010/03/how-marketing-agencies-get-sustainability-communications-wrong/How+marketing+agencies+get+sustainability+communications+wrong2010-03-10+14%3A37%3A40Oliver+Payne)

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  Resetting cultural norms: A sustainable strategy

  05/8/09 • (12550http://www.thehuntingdynasty.com/2009/08/resetting-cultural-norms-a-sustainable-strategy/Resetting+cultural+norms%3A+A+sustainable+strategy2009-08-05+10%3A14%3A03Oliver+Payne)

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  Search is the C-Suite executive’s homepage

  15/7/09 • (10920http://www.thehuntingdynasty.com/2009/07/search-is-the-c-suite-executive%e2%80%99s-homepage/Search+is+the+C-Suite+executive%E2%80%99s+homepage2009-07-15+17%3A16%3A22Oliver+Payne)

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  Three blog posts you should read right now

  19/6/09 • (3950http://www.thehuntingdynasty.com/2009/06/three-blog-posts-you-should-read-right-now/Three+blog+posts+you+should+read+right+now2009-06-19+20%3A32%3A21Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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