Blog

04
Nov
18

The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

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We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication. Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments: a. Live […]

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21
Sep
18

Brilliant idea – but how do you know it is marketable?

Posted by | · · · · · · · | The Hunter Blog | No Comments on Brilliant idea – but how do you know it is marketable?

A mental model is a hypothetical internal cognitive symbol that represents external reality or the mental imagery of things that are not actually present to the senses. What that means is we see the world around us as a structure. And everything relates to everything else. Mental models are simplifying ‘small-scale models’ of reality (Craik, […]

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06
Jul
12

‘Dispense With A Horse’ – the problems with a high cost-of-thought

Posted by | · · · · · | The Hunter Blog | 1 Comment on ‘Dispense With A Horse’ – the problems with a high cost-of-thought

The inestimable Maria Popova (@brainpicker) drew my attention to the very first car advert in a weekly publication, first printed in 1898, through a tweet, posted last week. It was […]

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