The invisible salience of Brewdog and Belvedere

The odd Belvedere ‘story’ is a smooth pebble in the shoe,…


Mental models, and seeing the world

“Consumers. Sophisticated, they are” says a small, green,…


Improving comprehension in a simulated real-world environment

Many people receiving home claim process emails are…


Brilliant idea – but how do you know it is marketable?

A mental model is a hypothetical internal cognitive…


‘Dispense With A Horse’ – the problems with a high cost-of-thought

The inestimable Maria Popova (@brainpicker) drew my…