November 18, 2022
The invisible salience of Brewdog and Belvedere
The odd Belvedere ‘story’ is a smooth pebble in the shoe,…
June 23, 2022
Mental models, and seeing the world
“Consumers. Sophisticated, they are” says a small, green,…
January 28, 2022
Improving comprehension in a simulated real-world environment
Many people receiving home claim process emails are…
September 21, 2018
Brilliant idea – but how do you know it is marketable?
A mental model is a hypothetical internal cognitive…
July 6, 2012
‘Dispense With A Horse’ – the problems with a high cost-of-thought
The inestimable Maria Popova (@brainpicker) drew my…