Blog

23
Nov

The ABC of RCTs

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Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

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22
May

The smartest choice of all? Teaching organisations to make smarter choices

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Until recently, behavioral insights research has typically focused on developing solutions for public policy problems. It has also been applied to improve marketing and investment decisions. However, there is still a dearth of research on the application of behavioral insights to the field of organizational behavior. The core of organizational behavior research is to understand […]

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01
Jun

Missing: healthy choice

Posted by | · · · · · · · · · · · · · · · · | The Hunter Blog | 1 Comment

The UK House of Lords Select Committee Behavioural Change Report was released on 19th July 2011. It’s an interesting read. However, more interesting is the transcript of evidence taken before The Select Committee that led to the report […]

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