Tag archive for ‘Nissan’

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  How do you use behavioural economics to increase desire for electric cars and bikes?

  30/3/10 • (34221http://www.thehuntingdynasty.com/2010/03/how-do-you-use-behavioural-economics-to-increase-desire-for-electric-cars-and-bikes/How+do+you+use+behavioural+economics+to+increase+desire+for+electric+cars+and+bikes%3F2010-03-30+11%3A08%3A35Oliver+Payne)

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  While you’re selling the product, they’re buying the life-cycle

  12/11/09 • (25666http://www.thehuntingdynasty.com/2009/11/while-youre-selling-the-product-theyre-buying-the-life-cycle/While+you%27re+selling+the+product%2C+they%27re+buying+the+life-cycle2009-11-12+23%3A49%3A53Oliver+Payne)

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  An elegant Highway Code – from ants?

  07/7/09 • (2970http://www.thehuntingdynasty.com/2009/07/an-elegant-highway-code-from-ants/An+elegant+Highway+Code+-+from+ants%3F2009-07-07+14%3A41%3A49Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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