We work hard to avoid loss: How to take advantage in comms and pricing

Posted by | · · · · · · | The Hunter Blog | No Comments on We work hard to avoid loss: How to take advantage in comms and pricing

We work hard to avoid loss. Harder than we do to find gain. This discovery won a Nobel Prize in 2002 for Daniel Kahneman and Amos Tversky for their Prospect Theory: It’s that significant. So why don’t we use it more? In most cases we…

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