Tag archive for ‘Psychology’

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  Where’s our Silicon Valley?

  20/4/12 • (46252http://www.thehuntingdynasty.com/2012/04/where%e2%80%99s-our-silicon-valley/Where%E2%80%99s+our+Silicon+Valley%3F2012-04-20+18%3A43%3A16Oliver+Payne)

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  Your daily routine is defined socially – so why should I appeal to you as an individual?

  20/9/09 • (19481http://www.thehuntingdynasty.com/2009/09/your-daily-routine-is-defined-socially-so-why-should-i-appeal-to-you-as-an-individual/Your+daily+routine+is+defined+socially+-+so+why+should+I+appeal+to+you+as+an+individual%3F2009-09-20+14%3A52%3A53Oliver+Payne)

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  10 words that save 7 trillion gallons of water

  15/9/09 • (18921http://www.thehuntingdynasty.com/2009/09/10-words-that-save-7-trillion-gallons-of-water/10+words+that+save+7+trillion+gallons+of+water2009-09-15+07%3A35%3A17Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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