Blog

11
Nov

Not so added value

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Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

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20
Apr

Where’s our Silicon Valley?

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The French anthropologist Claude Lévi-Strauss (1908-2009) – the father of modern anthropology – notes that Western societies constructed distal concepts such as geography and astrology before developing the proximal ones […]

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20
Sep

Your daily routine is defined socially – so why should I appeal to you as an individual?

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You are wonderful. Your friends and family – I’m sure – would say you’re an individual. Unique, even. Except you’re not. You’re a routine

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15
Sep

10 words that save 7 trillion gallons of water

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The psychology industry knows that our ability to understand the factors that affect our behavior is surprisingly poor – we simply can’t explain the decisions we make. So does anybody know what affects our behaviour?

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