Blog

04
Nov
18

The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

Posted by | · · · · · · · · · · · · | The Hunter Blog | No Comments on The Hunting Dynasty 2018: a great year of improving – and proving – behaviour

We’ve had a great year of improving – and proving – behaviour with our communication at The Hunting Dynasty, where new-breed insight meets sparkling behavioural strategy and refreshing behavioural communication. Our insight & communication in 2018 stretched from capturing mental models, to tweaking single words to entire re-writes and re-designs, and in-field experiments: a. Live […]

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15
Jun
18

How many people do I need to test on? (Answer: It’s not as many as you think.)

Posted by | · · · · · · · · · · · | The Hunter Blog | No Comments on How many people do I need to test on? (Answer: It’s not as many as you think.)

An RCT (Randomised Control Trial), an online survey (e.g. a Semantic Pairs survey, or Comprehension-Motivation Test©, or Implicit Attitude Map©), or on-street sampling are insight work ‘at scale’ that require large numbers of people to get solid data. It must be large numbers of people. It must be so. Large. Larger. More is better, right? […]

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