Blog

24
May
14

Communicating with shape (to the reflexive, too)

Posted by | · · · · · | The Hunter Blog | No Comments on Communicating with shape (to the reflexive, too)

It’s nice to see Sean Duffy and Michelle Verges’ study on the shape of bins from 2009 out in the wild in 2014. For more tip back to a previous post (bin recycling behaviour). Here’s their paper in full. WE UNDERSTANDHUMAN BEHAVIOUR – AND HOWTO CHANGE IT 1. Behavioural Insight | 2. Co-creation & Ideation […]

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18
May
12

Bin recycling: communications

Posted by | · · · · · · · · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 3 Comments on Bin recycling: communications

It’s all very well talking about how you can change recycling behaviour by adjusting the bins, but what if you’ve got only paid-for media space at your disposal? Changing behaviour by broadcasting to millions should be more efficient. But as Lord Leverhulme […]

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11
May
12

Bin recycling: behaviour

Posted by | · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Bin recycling: behaviour

Recycling paper in offices is such an old story you’d think we’d have it nailed by now. We haven’t. In my experience recycling bins in offices create only one type of behaviour; passive-aggressive all-staff notes […]

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26
Nov
09

The best recycling ad I’ve ever seen

Posted by | · · · · · | The Hunter Blog | 1 Comment on The best recycling ad I’ve ever seen

Lots of communications asking for lifestyle change use emotional blackmail to inspire change: Polar Bears on ice are a good example. Our previous post about Chris Jordan’s Midway Island photographs of dead and decaying albatross chicks with stomachs full of plastic…

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20
Nov
09

The best recycling ad I’ve (n)ever seen

Posted by | · · · · · · | The Hunter Blog | 2 Comments on The best recycling ad I’ve (n)ever seen

The American photographer Chris Jordan is most famous for his large format prints that depict arresting views of Western culture: An image of a wave created from millions of items of dis-guarded plastic found floating in the sea… His latest subject is albatross chicks on Midway Island…

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