Tag archive for ‘Social norms’

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  The media informs our choice in way they don’t realise. (And nor do we.)

  04/5/12 • (47655http://www.thehuntingdynasty.com/2012/05/the-media-informs-our-choice-in-way-they-dont-realise-and-nor-do-we/The+media+informs+our+choice+in+way+they+don%27t+realise.+%28And+nor+do+we.%292012-05-04+10%3A42%3A51Oliver+Payne)

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  The dinner party kit: a bluffer’s guide to behavioural economics

  19/3/10 • (33272http://www.thehuntingdynasty.com/2010/03/the-dinner-party-kit-a-bluffers-guide-to-behavioural-economics/The+dinner+party+kit%3A+a+bluffer%27s+guide+to+behavioural+economics2010-03-19+14%3A12%3A17Oliver+Payne)

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  How Obama, Cameron, Marks & Spencer, and B&Q are making sustainability normal

  28/2/10 • (30781http://www.thehuntingdynasty.com/2010/02/how-obama-cameron-marks-spencer-and-bandq-are-making-sustainability-normal/How+Obama%2C+Cameron%2C+Marks+%26+Spencer%2C+and+B%26Q+are+making+sustainability+normal2010-02-28+18%3A51%3A21Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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