Asked to write a blog for Green Alliance think tank about communication and sustainability. Oliver wrote about normative behaviour – more specifically the injunctive norm (what we’re told is approved of) and the descriptive norm (what we see others doing) employed in service of sustainable behaviour. The Green Alliance blog has many guest bloggers […]
Janna Schnuer (One+, blog) interviewed The Hunting Dynasty’s founder, Oliver Payne, about creating sustainable actions with behaviour techniques for One+ magazine in an article called The Power of Influence.
We presented an exploration of how to use behavioural quirks to the Institute for Sustainability.
The Hunting Dynasty is working with Lipton to promote their Yellow Label tea (PG Tips in the UK) which will be fully Rainforest Alliance certified by 2010. The Rainforest Alliance works with foresters, farmers and tour operators throughout the world to ensure that their goods and services are environmentally and socially friendly. Conscientious consumers can […]
