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31
Jul
09

You broke my guitar. I broke your brand and launched my career.

Posted by | · · · · · · · · · · · · · · | The Hunter Blog | No Comments on You broke my guitar. I broke your brand and launched my career.

[tweetmeme] When Southwest Airlines broke Dave Carroll‘s guitar they ignored the fact that we’re in the era of the friction-free social web, where consumer conversations happen whether you want them to or not. Dave Carroll – the lead singer with Canadian band Sons of Maxwell – has taken on United Airlines with a music video, […]

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29
Jul
09

The new campaign for Toyota’s efficient iQ lacks IQ

Posted by | · · · · · · · · · | The Hunter Blog | 3 Comments on The new campaign for Toyota’s efficient iQ lacks IQ

[tweetmeme] Toyota have launched their tiny low-emission iQ car with an innovative marketing campaign: a typeface. The iQ has carbon dioxide emissions of 99g/km and is a competitor to the Smart car. Designers Pierre and Damien, in collaboration with race car driver Stef Van Campenhoudt, created a special kind of font through skilled driving and […]

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