Blog

04
May

The media informs our choice in way they don’t realise. (And nor do we.)

Posted by | · · · · · · · · | The Hunter Blog | 6 Comments

Like you, I am a fair-minded, considerate, person. The news I read, the stories I engage with, the information I glean is considered, compared, and compartmentalized against my existing understanding, which is itself, considered […]

Read More
10
Aug

Twitter means business: products that give you feedback

Posted by | · · · · · · · · · · · · | The Hunter Blog | No Comments

If you’re on Twitter you’ll see a lot of the get-rich-quick ‘7 ways to maximise your business potential on Twitter, forever’…

Read More
03
Aug

Sustainable challenger brands need to look at social media with ‘soft eyes’

Posted by | · · · · · · | The Hunter Blog | 3 Comments

[tweetmeme] If you look at social media with “soft eyes” you don’t get blinded by the presentation layer, you get to see it for what it is: An open, honest, and personal database. How valuable is that? In the popular HBO TV series The Wire the character Bunk Moreland explains to Kima Greggs that she […]

Read More
16
Jul

Domino’s Clean Graffiti ads show dirty thinking

Posted by | · · · · · · · · · · · · · | The Hunter Blog | 1 Comment

[tweetmeme] Domino’s Pizza are promoting their American Legend specialty pizzas. Indulge me: Think about American legends for a moment… Buzz Aldrin, Lincoln, Luther King? US soldiers fighting in far off lands? maybe the Harley Davidson? So who thought Clean Graffiti was a good way of enhancing the message? Domino’s have gone bandwagon crazy by using […]

Read More
09
Jul

World Wildlife Fund uses the hive

Posted by | · · · · · · · · · · | The Hunter Blog | 1 Comment

[tweetmeme] The hive mind – correctly called collective consciousness and what we call co-creation – can deliver solutions to problems in two ways. The first is a bit like magic – the rather unglamorous fairground type of magic. ‘Guess the marbles in the jar’ games can be solved with an unnerving degree of accuracy by […]

Read More