“All the world’s a stage”: The best way to get your point across

Posted by | · · · · · | The Hunter Blog | 1 Comment

Anyone with children will know that ‘do as I say, not as I do’ is a hollow remark – as bemusing for a child as it is unconvincing for an adult. And it’s not suprising when you consider that only 7% of our person-to-(little?)-person…

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Advertising ostentatious economy – Ad Age’s best ad of all time

Posted by | · · · · | The Hunter Blog | 5 Comments

In 1959, Bill Bernbach oversaw Julian Koenig and Helmut Krone’s immortal ‘Think Small’ VW ad. They had single-handily taken…

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Sustainable challenger brands need to look at social media with ‘soft eyes’

Posted by | · · · · · · | The Hunter Blog | 3 Comments

[tweetmeme] If you look at social media with “soft eyes” you don’t get blinded by the presentation layer, you get to see it for what it is: An open, honest, and personal database. How valuable is that? In the popular HBO TV series The Wire the character Bunk Moreland explains to Kima Greggs that she […]

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