Tag archive for ‘VW’

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  “All the world’s a stage”: The best way to get your point across

  21/10/09 • (24231http://www.thehuntingdynasty.com/2009/10/all-the-worlds-a-stage-the-best-way-to-get-your-point-across/%22All+the+world%27s+a+stage%22%3A+The+best+way+to+get+your+point+across2009-10-21+08%3A08%3A04Oliver+Payne)

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  Advertising ostentatious economy – Ad Age’s best ad of all time

  18/8/09 • (14925http://www.thehuntingdynasty.com/2009/08/advertising-ostentatious-economy-ad-ages-best-ad-of-all-time/Advertising+ostentatious+economy+-+Ad+Age%27s+best+ad+of+all+time2009-08-18+13%3A10%3A42Oliver+Payne)

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  Sustainable challenger brands need to look at social media with ’soft eyes’

  03/8/09 • (11823http://www.thehuntingdynasty.com/2009/08/sustainable-challenger-brands-need-to-look-at-social-media-with-soft-eyes/Sustainable+challenger+brands+need+to+look+at+social+media+with+%27soft+eyes%272009-08-03+10%3A58%3A41Oliver+Payne)

1. How to make a New Year’s resolution that will last forever – the science of habit formation
   
2. Driving the wrong point? UK Gov ‘Think!’ drink drive campaign
   
3. Your behaviour is unsuitable
   
4. Finding your target market – lessons from the ‘Nigerian scam’ email
   
5. When ’somewhat likely’ means a lot more likely – the mere exposure effect
   
6. Wisdom, and crowds
   
7. Neither sermons nor silence
   
8. ‘Dispense With A Horse’ – the problems with a high cost-of-thought
   
9. The point of zero distance, pensions, droughts, and TV ads
   
10. Driving habits
    

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Recent comments: Hunter Blog & News

• Bobble Bardsley: Taking a social angle seems to make sense – so I'd go all-out on an ad in the style of Google's 'life stories' type of ads. A social timeline showing tweets, status updates, and photos of a group of friends on a night out, beer in hand (assuming that's allowed under...
• Doug: Excellent analysis and commentary. Consistent with what leading brand companies (Target, Sprint, Campbell's, Eli Lilly, P&G…) are doing with Habit Marketing techniques.
• Sandy: It great article which they solved the problem using the classic David and Goliath approach: Goliath expected a physical fight, David knew he couldn’t compete directly so changed the fight to a slingshot competition without telling Goliath. In which the marketeers’ gift along with the ad...
• Patrick Ladbury: Hi Oliver – really useful and interesting article – one question that occurs – the examples you gave were all run seperately – is there an example which combines all three ideas (name, pair and shape) or would that not work? For example would people opt out of the extra...
• Andreas Maaløe: Great read. Perhaps one of the answers to that very specific question: “where is our Silicon Valley”? Is that it is all around us. Innovative businesses and government offices can easily co-create using insights from various behavioral studies for the same reasons that Apple is popular in...

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