December 10, 2013
A way to incentivise the growing cohort of baby-boomers to reduce water consumption
In general, baby boomers (the retired empty-nesters) have…
September 15, 2009
10 words that save 7 trillion gallons of water
The psychology industry knows that our ability to…
August 5, 2009
Resetting cultural norms: A sustainable strategy
Resetting cultural norms is an important weapon in the…
June 3, 2009
How can drinking tap water on live television change your behaviour?
Every 15 seconds a child dies due to a lack of drinkable…