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10
Dec
13

A way to incentivise the growing cohort of baby-boomers to reduce water consumption

Posted by | · · · · · | The Hunter Blog | No Comments on A way to incentivise the growing cohort of baby-boomers to reduce water consumption

In general, baby boomers (the retired empty-nesters) have older domestic infrastructure, and this is likely poor performing. Also, there are fewer of them per household than younger generations with families. To use BJ Fogg’s nomenclature the boomers are harder to affect purely behaviourally in ‘span’ (It happens over a period of time (e.g., 14 days)), […]

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15
Sep
09

10 words that save 7 trillion gallons of water

Posted by | · · · · · · · · · · · | The Hunter Blog | 4 Comments on 10 words that save 7 trillion gallons of water

The psychology industry knows that our ability to understand the factors that affect our behavior is surprisingly poor – we simply can’t explain the decisions we make. So does anybody know what affects our behaviour?

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05
Aug
09

Resetting cultural norms: A sustainable strategy

Posted by | · · · · · · · · · | The Hunter Blog | 1 Comment on Resetting cultural norms: A sustainable strategy

[tweetmeme] Resetting cultural norms is an important weapon in the move to a sustainable economy. It is partly a design challenge and partly a cultural myth-making challenge. The myth-making challenge is the province of marketeers, but must be founded on a genuine product. Reagan’s opponent in the 1984 presidential election was former Vice President Walter […]

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03
Jun
09

How can drinking tap water on live television change your behaviour?

Posted by | · · · | The Hunter Blog | 1 Comment on How can drinking tap water on live television change your behaviour?

[tweetmeme] “Have you seen the thirsty boy on television?” Belgium’s most popular TV station was interrupted on three consecutive days during live primetime shows. By a boy. A boy that stole water. Why? Every 15 seconds a child dies due to a lack of drinkable water. ‘Music for life’ – the annual charity event organised […]

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