Blog

21
Sep
18

Brilliant idea – but how do you know it is marketable?

Posted by | · · · · · · · | The Hunter Blog | No Comments on Brilliant idea – but how do you know it is marketable?

A mental model is a hypothetical internal cognitive symbol that represents external reality or the mental imagery of things that are not actually present to the senses. What that means is we see the world around us as a structure. And everything relates to everything else. Mental models are simplifying ‘small-scale models’ of reality (Craik, […]

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03
Sep
18

Online reviews: How to get people talking about your product online

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We all do it. We look at the star ratings and read the online reviews before we buy. Of course, we do – it’s good. Helpful, even. But do you ever go back online to leave a review after buying and using it? Yeah, not so much. Me neither. For brands, in today’s world, online reputation […]

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10
Aug
18

GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true.

Posted by | · · · · · · · | The Hunter Blog | No Comments on GDPR – a nightmare for marketers? Behavioural science turns it into a dream come true.

You’ve been having the same nightmare, over and over again – the one where, all of a sudden, a big, bad monster won’t allow you to contact any of your customers. You can’t reach anyone with news. Or special offers. Or anything. Ever. That monster is called GDPR. The majority of business owners and marketers […]

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30
Jul
18

Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Posted by | · · · · · · · · · · · · · · · · | The Hunter Blog | No Comments on Cold-call emails: 3 gold-standard tips from our behavioural science experiments you need to know

Email marketing has the highest ROI of any marketing tactic. $44 for every $1 spent, say Campaign Monitor: Email marketing is a tactic that’s hard to ignore. But how do you make sure you get good conversion rates? There’s plenty of blogs, articles, and user-guides you can download – but how do you separate the folk-law […]

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16
Jul
18

Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Posted by | · · · · · | The Hunter Blog | No Comments on Brands! Now you can reliably predict customer’s perception of your brand – *and* that of your competitors

Personality traits have been used and abused by Cambridge Analytica1, but those traits offer positive benefits – especially when mapped to brands. Personality traits are relatively stable in humans2. They are organized by the Big Five3: extraversion agreeableness conscientiousness emotionality open-mindedness The model owes much to its many critics, each of whom tried to replace […]

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23
Jun
18

Conjoint analysis: how to correctly predict consumer purchase price of new products

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You’re about to launch a brilliant, innovative product and everyone is going to love it. Of course they are – they told you so! This is what many companies tend to think, but unfortunately the gap between expected and actual consumer behaviour is often big. In fact: Only 3% of new consumer packaged goods reach […]

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15
Jun
18

How many people do I need to test on? (Answer: It’s not as many as you think.)

Posted by | · · · · · · · · · | The Hunter Blog | No Comments on How many people do I need to test on? (Answer: It’s not as many as you think.)

An RCT (Randomised Control Trial), an online survey (e.g. a Semantic Pairs survey, or Comprehension-Motivation Test©, or Implicit Attitude Map©), or on-street sampling are insight work ‘at scale’ that require large numbers of people to get solid data. It must be large numbers of people. It must be so. Large. Larger. More is better, right? […]

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16
May
18

We are ancient creatures in modern times, fit for a world that no longer surrounds us

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‘Eat, drink, and be merry, for tomorrow we die.’ 1. AN ITALIAN OFFICER Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got into (and […]

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14
Apr
18

Big Data (but not a Big problem solver)

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You don’t know who your customers are? You don’t know who your customers could be, what they want and how to seduce them? A common problem for many companies in today’s consumer society and here’s everybody’s all-round solution: But do you really need to track and save all this private information about so many people […]

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06
Apr
18

A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

Posted by | · · · · · · · · · | The Hunter Blog | No Comments on A behavioural science April Fool with The Center For Advanced Hindsight – and knowing where to put the chalk cross

The excellent behavioural scientists, Ingrid M. Paulin (@iwmelvaer) and Aline Holzwarth (@alineholzwarth), from The Center For Advanced Hindsight (@advncdhindsight) pulled off what looked like a trick, but was really an opportunity to present a serious behavioural science message. April Fools As part of a consortium of behavioral businesses and people, The Hunting Dynasty supported and […]

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06
Mar
18

Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

Posted by | · · · · · · | The Hunter Blog | No Comments on Why do we need behavioural science? Because we’ve mechanised, medicalised, and farmed our way into a way of life we no longer recognise – we are ancient creatures in modern times

   ‘Eat, drink, and be merry, for tomorrow we die.’   1. An Italian officer Vittorio was under attack. Ethiopian tribesmen had pushed him back up the hill of Daga Roba, near Galla in Ethiopia. They asked him to put down his weapons. He refused. As an Italian army officer and gentlemen explorer he’d got […]

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31
Dec
17

How to make a New Year’s resolution that will last forever – the science of habit formation

Posted by | · · · · · · · · · · · · · · | The Hunter Blog | 3 Comments on How to make a New Year’s resolution that will last forever – the science of habit formation

Most New Year’s resolutions have a success rate in the teens – in some studies fewer than 8% of us ever stick to our plan (Journal of Clinical Psychology, 13th Dec, 2012). There must […]

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01
Dec
17

Choosing the perfect gift

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Giving any gift is better than nothing at all, right? Wrong. An impulsively selected and ill-considered gift may actually damage interpersonal relationships 1,2. So-called miscalibrated gift choice describes the discrepancy in thoughts and expectations of givers and recipients during the gift giving process 3 – with that in mind, here are some tips on how to […]

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23
Nov
17

The ABC of RCTs

Posted by | · · · · · · · · · · | The Hunter Blog | 2 Comments on The ABC of RCTs

Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

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