Blog

31
Dec
17

How to make a New Year’s resolution that will last forever – the science of habit formation

Posted by | · · · · · · · · · · · · · · | The Hunter Blog | 3 Comments on How to make a New Year’s resolution that will last forever – the science of habit formation

Most New Year’s resolutions have a success rate in the teens – in some studies fewer than 8% of us ever stick to our plan (Journal of Clinical Psychology, 13th Dec, 2012). There must […]

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01
Dec
17

Choosing the perfect gift

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Giving any gift is better than nothing at all, right? Wrong. An impulsively selected and ill-considered gift may actually damage interpersonal relationships 1,2. So-called miscalibrated gift choice describes the discrepancy in thoughts and expectations of givers and recipients during the gift giving process 3 – with that in mind, here are some tips on how to […]

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23
Nov
17

The ABC of RCTs

Posted by | · · · · · · · · · · | The Hunter Blog | 2 Comments on The ABC of RCTs

Nearly 70 years ago, the first ever modern randomised controlled trial (RCT) was conducted in the UK 1. The 6-month long investigation took place in hospitals in London and Middlesex, and tested the efficacy of treatments for pulmonary tuberculosis – streptomycin versus bed rest 2. By the end of the trial, 7% of patients who […]

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23
Nov
17

Keynote: Inspiring sustainable behaviour

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I was very honoured to the be the keynote speaker at the ‘Together Towards A low Carbon Future’ Conference run by @ESBGroup & @iiea on the 23rd Nov, 2017, Dublin, Ireland. "Disrupting habitual behaviour is the key to allowing us to make deliberative decisions rather than automatic ones" says @oliverpayne at #TakeCharge2017 Conference on how […]

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22
Aug
17

The Hunting Dynasty Summer Placements

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July 2017 saw the first round of The Hunting Dynasty summer placements – an opportunity for three outstanding Masters graduates – Lauren, Louise and Neo – to spend a week as part of our team and work on a real-life behavioural science brief. In addition to more or less expected daily tasks in a behavioural […]

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05
Aug
17

Your behaviour is unsuitable

Posted by | · · · · · | The Hunter Blog | 2 Comments on Your behaviour is unsuitable

It’s nothing personal. We’re good at living short and brutal lives. Indeed we’ve even codified an approach to life that ameliorates the shortness and brutalness: ‘Eat drink and be merry, for tomorrow we die’, ‘A bird in the hand is worth two in the bush’, ‘Make hay while the sun shines’ […]

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22
May
17

The smartest choice of all? Teaching organisations to make smarter choices

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Until recently, behavioral insights research has typically focused on developing solutions for public policy problems. It has also been applied to improve marketing and investment decisions. However, there is still a dearth of research on the application of behavioral insights to the field of organizational behavior. The core of organizational behavior research is to understand […]

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02
Dec
16

The financial sector has motivated but confused customers – how do we help them?

Posted by | · · · · · · | The Hunter Blog | 1 Comment on The financial sector has motivated but confused customers – how do we help them?

Communications are renowned for their creative techniques for persuasion, often even verging on manipulation. Examples abound: aspirational messages (cue a happy group of friends), guilt-inducing messages (charity donation prompts), exclusivity messages (a limited offer for our best customers), hurry-up messages (offer expires in three, two, one…). As any marketer or advertising creative will know, the […]

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11
Nov
16

Not so added value

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Imagine you’re working in an electronics shop. A new gadget just came out – say, an iPod – and you’re in charge of putting together an offer for the first few days. Bundles are always good, you’re thinking, so you add a free song download – it doesn’t cost the company much, but it’s an […]

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05
Nov
16

Where does your brand sit in your consumer’s subconcious?

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Wouldn’t you love to have a solid, reliable map of where your brand sits in relation to its competitors in your consumer’s subconscious? Of course, it’s the foundation of any marketing strategy – a strategy designed to get you from A to B. The reality is, if you don’t know ‘A’, you don’t know where […]

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26
Oct
16

When crowds know best

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Voting is a timely topic. Britain just voted out of the EU, and the US is electing a new president in a few weeks. Next year, there are elections in France and Germany. Perhaps even Scotland will be voting, again, on which union to leave. That’s a great scope for predictions, providing experts and non-experts […]

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12
Oct
16

Trump’s unlikely ally – recognition heuristic

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The US presidential race is set to finish on November the 8th. We’ve all been following Donald Trump’s rise from one of sixteen Republican candidates to a serious presidential hopeful, often outraged, but mostly baffled by how this even happened. While Trump’s black-and-white simplicity and promises of great deals for America certainly helped, he owes […]

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31
Aug
16

Amazon’s Dash for affordance

Posted by | · · · · · · · · · · · · · · · · · · · · | The Hunter Blog | 4 Comments on Amazon’s Dash for affordance

Amazon Dash launches today in the UK. It’s a physical button pre-programmed to have one function, and one function alone – you push it and it orders a product. But not just any product – the same product every time, and one packet of. The single function is baked into the button. That’s it. Simple. There are […]

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11
Aug
16

Sān rén chéng hǔx: Three men make a tiger

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Qin Shihuangdi first ruled China in 221 BC. He was the first Emperor, and laid the foundations for the world’s oldest continuous political entity. However, the preceding two hundred years could not have been more different. Named the ‘Warring States Period’, it was characterized by a disunited collection of fractious power-bases, border raids, mass wars, […]

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