The Hunter Blog

The Hunter Blog:
Communicate with meaning

This blog wrangles cognitive-behavioural theories together with a good dose of common sense into a potent handbook for marketers and legislators to ask for and sell persistent, pervasive, and near-costless behaviour change using our hidden quirks, judgmental biases, and apparent irrationalities.

The Guardian Sustainable Business blog: Food for thought (404402011-10-30+13%3A02%3A59Oliver+Payne)

30/10/11 •

I was asked to write a blog by The Guardian Sustainable Business section for World Food Day. I assumed many World Food Day blogs would focus on production, business, aid, farming, and global…

Equal (not always) rights (39690Equal+%28not+always%29+rights+2011-06-17+10%3A34%3A21Oliver+Payne)

17/6/11 •

Graham Linehan is an Irish writer most famous for the TV comedy series Father Ted, The IT Crowd, and Black Books. He has recently written a stage version of The Ladykillers playing in London. He was recently invited to debate it’s merits on BBC…

We work hard to avoid loss: How to take advantage in comms and pricing

17/2/11 • (385102011-02-17+17%3A49%3A18Oliver+Payne)
The height of success

31/10/10 • (37370The+height+of+success2010-10-31+20%3A32%3A17Oliver+Payne)

Latest content from some of our favourite sources

Healthcare communications - how to influence behaviour change
Published: September 13, 2011
Source: Google Alerts - "behavioural economics" marketing communication advertising
We then affect this through our communications, advertising, PR, ... world could now benefit from the emerging field of behavioural economics, ...
Prospect theory in the Moneyball movie
Published: September 5, 2011
Source: Nudge blog
“I hate losing more than I even wanna win.” – Oakland Athletics General Manager Billy Beane (or some creative Hollywood writer channeling Billy Beane) Around 40 seconds in.
Green Blog: Google Breaks Silence on Energy Use
Published: September 9, 2011
Source: NYT > Energy & Environment
Every time someone Googles, a data center somewhere uses electricity.
Behavioural Economics « wanky planner blog
Published: September 11, 2011
Source: Google Alerts - "behavioural economics"
Daniel Kahneman (famous for his work on behavioural economics the likes along with Amos Tversky for those who have read Nudge and all the rest of the ...wankyplannerblog.wordpress...
How Are Sharks Less Dangerous than Vending Machines? An Exercise in Conditional Risk
Published: September 8, 2011
Source: Freakonomics
(iStockphoto) Did you know that vending machines, not a major danger in most of our minds, are twice as likely to kill you as a shark? I heard this statistic at the new shark-and-r...
dConstructing a workshop
Published: September 10, 2011
Source: Dan Lockton: Design with Intent / Architectures of Control
A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’,...