Behavioural Playbook©

A library of ‘good and bad’ executions –
using your actual work and outputs

What it’s great for

  • Communication roles/departments in an organisation – especially if a team of marketing, communication, helpdesk, email, subscription, social media, or other
  • Communcation agencies – especially if have a design, copy, or planning function

What you get

  • Actionable outputs usable from day one (so new joiners are as good as experienced staff)

Typical project profile

  • 1+ week: Review output that playbook needs to cover
  • 3+ weeks: Planning and writing specific tailored content for Playbook
  • 1+ weeks: Presenting and user guide

Who we’ve done it for


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