Brand Personality Map (IAM©)


Brand Personality Map (IAM©)


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A score of brands’ personality – the strengths and weaknesses versus competing brands


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What it’s great for

[br][list_styles][list_style icon=”fa fa-caret-right”]Known brands who want to turn all brand influencers (marketing, social, word-of-mouth, PR, etc.) into one, robust number[/list_style][list_style icon=”fa fa-caret-right”]Customer/user archetypes based on how they really percieve brands[/list_style][list_style icon=”fa fa-caret-right”]Answers are great for upstream strategy on ‘how to talk and behave’ to improve brand perception[/list_style][/list_styles]
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What you get

[br][list_styles][list_style icon=”fa fa-caret-right”]A map of customer/user perception vs. competitors[/list_style][list_style icon=”fa fa-caret-right”]Great for test-and-re-test over time to chack changes in perception[/list_style]
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Typical project profile

[br][list_styles] [list_style icon=”fa fa-caret-right”]1 week: Selecting competing brands, writing demographic questions [/list_style][list_style icon=”fa fa-caret-right”] 3 days: Tech set-up, logos, etc. [/list_style][list_style icon=”fa fa-caret-right”] 2 weeks: Sourcing respondents & driving them to test [/list_style][list_style icon=”fa fa-caret-right”] 3+ weeks: Evaluation [/list_style][/list_styles]

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Who we’ve done it for

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