The Hunting Dynasty Mental-Model-and-Pathway groups


Mental-Model focus groups


[br]

Carefully crafted questions that establish a clear behavioural pathway, and the revealed states, themes and mental models of a target audience



Mental models are psychological representations of real, hypothetical, or imaginary situations that are used to anticipate events, to reason, and to underlie explanation (Charles Sanders Peirce, 1896) (Kenneth Craik, 1943). Using a mental model, we navigate the world around us – understanding it is vital in order to change behaviour.

wide_shallow
[one_half last=”no”]

What it’s great for

[br][list_styles][list_style icon=”fa fa-caret-right”]The general themes that a service, product, or policy evokes [/list_style][list_style icon=”fa fa-caret-right”]Understanding where the audience are, and where to go[/list_style][/list_styles]
[/one_half][one_half last=”yes”]

What you get

[br][list_styles][list_style icon=”fa fa-caret-right”]An understanding of attitudes, emotions, decision-making behaviour[/list_style][list_style icon=”fa fa-caret-right”]Expert view on the influence of biases, heuristics, fallacies, effects, illusions, neglects, habits, & more[/list_style][/list_styles][/one_half]
wide_shallow

[br][br][one_half last=”no”]

Typical project profile

[br][list_styles] [list_style icon=”fa fa-caret-right”]2 weeks: Literature review and discussion guide [/list_style][list_style icon=”fa fa-caret-right”]2+ weeks: Sourcing respondents & venue prep [/list_style][list_style icon=”fa fa-caret-right”] 1+ hours: Session/s [/list_style][list_style icon=”fa fa-caret-right”] 1+ weeks: Evaluation [/list_style][/list_styles]

[/one_half][one_half last=”yes”]

Who we’ve done it for

[br]

[/one_half]
wide_shallow

[br]
[br]


[br]

Contact us


+44 (0)843 289 2901


london@thehuntingdynasty.com | @HuntingDynasty

[br]


Upload a file if you wish (5Mb limit, any format) :