Semantic Pairs survey – the ‘Eveready battery’ of attitude



An online test of concepts & comms to measure,
1. evaluation, 2. potency, and 3.activity




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What it’s great for


  • Products, brands, services (commercial, health, travel, etc.), logal and national gov policy, and more.



What you get


  • A robust score of audience’s, 1. evaluation (‘good-bad’), 2. potency (‘strong-weak’), and 3. activity (‘active-passive’) perception (versus competitors/old version)
  • Robust enough for use in internal boards/C-Suite




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Typical project profile


  • 1 week: Writing test & demographic questions
  • 1 week: Survey & tech set-up, etc.
  • 1 week: Sourcing respondents & driving them to test (usually either 200, 400, or 1100 people according to the error range we want to meet)
  • 1+ week: Evaluation

Who we’ve done it for




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Contact us


+44 (0)843 289 2901


london@thehuntingdynasty.com | @HuntingDynasty



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