The Hunting Dynasty Semantic Pairs survey – the ‘Eveready battery’ of attitude


Semantic Pairs survey – the ‘Eveready battery’ of attitude


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An online test of concepts & comms to measure,[br]1. evaluation, 2. potency, and 3.activity


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What it’s great for

[br][list_styles][list_style icon=”fa fa-caret-right”]Products, brands, services (commercial, health, travel, etc.), logal and national gov policy, and more.[/list_style][/list_styles]
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What you get

[br][list_styles][list_style icon=”fa fa-caret-right”]A robust score of audience’s, 1. evaluation (‘good-bad’), 2. potency (‘strong-weak’), and 3. activity (‘active-passive’) perception (versus competitors/old version)[/list_style][list_style icon=”fa fa-caret-right”]Robust enough for use in internal boards/C-Suite[/list_style]
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Typical project profile

[br][list_styles] [list_style icon=”fa fa-caret-right”]1 week: Writing test & demographic questions [/list_style][list_style icon=”fa fa-caret-right”] 1 week: Survey & tech set-up, etc. [/list_style][list_style icon=”fa fa-caret-right”] 1 week: Sourcing respondents & driving them to test (usually either 200, 400, or 1100 people according to the error range we want to meet) [/list_style][list_style icon=”fa fa-caret-right”] 1+ week: Evaluation [/list_style][/list_styles]

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Who we’ve done it for

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