The Hunting Dynasty Models-to-Data-to-Strategy package


Models-to-Data-to-Strategy package


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Themes: Mental-Model-and-Pathway groups…

[list_styles][list_style icon=”fa fa-caret-right”]The general themes that a service, product, or policy evokes[/list_style][list_style icon=”fa fa-caret-right”]Understanding where the audience are, and where to probe further with at-scale test for robust data[/list_style]
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…to Facts: Online surveys at-scale

[list_styles][list_style icon=”fa fa-caret-right”]Online surveys written by psychologists and behavioural experts using whatever methods are appropriate based on the Mental-Model-and-Pathway groups[/list_style][/list_styles]
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…to Focus: Communication/ Marketing behavioural strategy

[list_styles][list_style icon=”fa fa-caret-right”]Upstream strategic work that gives direction to all categories of communication founded on behavioural principles and data from the Mental-Model-and-Pathway groups and the Online surveys at-scale[/list_style][/list_styles]
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What it’s great for

[br][list_styles][list_style icon=”fa fa-caret-right”]Products, brands, services (commercial, health, travel, etc.), logal and national gov policy, and more.[/list_style][/list_styles]
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What you get

[br][list_styles][list_style icon=”fa fa-caret-right”]A complete narrowing down from wide thematic inputs, to hard data at-scale, into a coherent viewpoint weaved with behavioural inputs and outcomes at every stage that serves as a fantastic springboard for any product or service[/list_style][/list_styles][/one_half]
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Typical project profile

[br]Themes: Mental-Model-and-Pathway groups
[list_styles] [list_style icon=”fa fa-caret-right”]4+ weeks: from discusion guide, to groups, to evaluation [/list_style][/list_styles]Facts: Online surveys at-scale
[list_styles] [list_style icon=”fa fa-caret-right”]4+ weeks: test written, to set-up, to driving respondents to test, to evaluation [/list_style][/list_styles]Focus: Communication/ Marketing behavioural strategy
[list_styles] [list_style icon=”fa fa-caret-right”]2+ weeks: but very dependent on inputs and the challenge at hand[/list_style][/list_styles]

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Who we’ve done it for

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