Assess

Knowing where we are is as important as knowing where we’re going. Systems and process, products and practicalities can be assessed and understood by many and most people. However, understanding the mental structure that informs decision is as important – and asking people what they think commonly misses the non-conscious responses. Revealed preferences are more valuable than revealed, in many cases.

These are some of the tools and techniques we have developed to uncover the current situation, from which we can make human-centered design decisions.


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Create

Baking behavioural knowledge into solutions right from start is vital in building solid, robust solutions. These are some of the tools and techniques we have developed to create useable and persistent human-centered design decisions.


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Evaluate

Evaluation, from part solutions to live delivery, provides the confidence all organisations need, and with millions of people tested in blind studies on most of the countries in the world we often build this into our human centred design offerings.

 These are some of the tools and techniques we have developed to evaluate human-centered design decisions.


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