Create

Baking behavioural knowledge into solutions right from start is vital in building solid, robust solutions. These are some of the tools and techniques we have developed to create useable and persistent human-centered design decisions.

Behavioural-led copy & design

You’ll find us rewriting, redesigning, or generating from scratch, communication to increase conversion and/or retention, proven in live trials, with robust p values and clear changes in behaviour – in 2018 alone we re-worked and tested communication on a total of over two and half million people over a range of clients and pieces of work which saw an improvement in behaviour between 4.8% and 5,500%.



FCA: retail bank switching

  • Behavioural copy
  • Prepping for qual research

Sedgwick: improving insurance claims

  • Claim complaints -25% from letters, emails, calls scripts, and more
  • Tree removal -18 days from letter
  • Inbound comms for ongoing claims -40% from email subject heading

Stowga: warehousing

  • A 50 page behavioural ‘how to’ marketing guide
  • Includes 502 social media posts
  • plus a library of 132 social destination links

TeamLondonBridge: Christmas gift donation

  • Strategy and execution for 42 businesses
  • From zero categorisation to 95 sacks categorised
  • From zero to 14 volunteer couriers
  • 60% reduction in gift-wrapping volunteers needed, no reduction in number of gifts donated (1703 vs. 1701)

Chelsea & Westminster NHS Hospital: patient text message replies

  • Text message replies up +32%
  • Randomised Control Trial on 47,623 patients
  • 5x new text messages with one line re-written
  • 47 thousand people tested

Bristol Waste: foodwaste collection

  • Foodwaste collection up +28%
  • 178 households in Bristol observed
  • Wrote, designed, produced 1x leaflet, 3x stickers, designed trial
  • Participation from 50% of households to 58-64%

YOMP/ PleaseCycle

  • A persuasion package for clients of PleaseCycle – a tracking app and portal that performs like Air Miles for bike – to get more staff cycling more miles more frequently
  • Architectural interventions
  • Posters, emails, staff plans, and more 

LV=: understanding pension letters

  • Reading ease up +28%
  • Comprehension +4.4%
  • 300 adults, online comprehension & self-report test
  • 1x multi-page letter re-write & re-design

Behavioural Pathway Tool by The Hunting Dynasty

We have our developed process using the great foundation from the COM-B model which is well-sourced and proven to work effectively. You won’t find our approach – or the benefits of it – elsewhere. We look for where the importance to the organisation is high, but the motivation and ability (of which capability and opportunity are components) is low. In this gap, behavioural interventions can have maximum effect.

Great for when you have a system or process and it’s unclear where best to deploy behavioural interventions


Sedgwick: major domestic peril handling

  • Escape of water, fire, etc.
  • Long term relationship with claimant
  • Pathway established
  • Calls scripts
  • Top Ten Tips to aid comprehension and motivation

Independent Age: charity donations

  • Increasing cold-call donation from letter
  • Behavioural assessment of 65 year olds
  • Defined and used pathway to construct communication

TeamLondonBridge: Christmas gift donation

  • Strategy and execution for 42 businesses
  • From zero categorisation to 95 sacks categorised
  • From zero to 14 volunteer couriers
  • 60% reduction in gift-wrapping volunteers needed, no reduction in number of gifts donated (1703 vs. 1701)

‘Predictably Irrational’ logic maps by The Hunting Dynasty

Mapping the likely antecedents, decisions, and actions as a consequence of the environment in which they are in – whether that be a virtual experience, or a real – is important in understanding where to reduce effort, introduce triggers, and increase motivations, and ultimately where to intervene to effect change.

Hacks

What can be changed right now that will help? We know, and can help you make immediate changes in a few hours for lasting effect.

Often, scamped up rewrites and redesigns on communication, and on user journey – both structural and presentation-layer changes, suggestions, readings, and knowledge about what we see and how to improve.

Playbooks by The Hunting Dynasty

All the ‘plays’ you’ll ever need – either a library of ‘good and bad’ behavioural executions, using category examples and client’s actual work, and/or a strategy for deployment.

Actionable outputs usable from day one (so new joiners are as good as experienced staff).

Workshops by The Hunting Dynasty

A powerful half day or full day workshop to embed behavioural techniques in client’s own work.

At The Hunting Dynasty, we tailor the workshop with relevant examples of behavioural effects to ‘feed’ the answers so it all fits together as a coherent package, usually in a half-day or full-day workshop for 8-30 people at a time.

Great for a team of communications staff who want help or a broad intro for whole organisation to spot behavioural opportunities

Retail: 1x Half day

  • At client, 40 global staff
  • Online booking, B2C
  • TAPE process (Timing, Attractiveness, Prevalence, Effortlessness)
  • Copywriters, designers, managers, etc. in workshop
  • Drop off document after workshop

Insurance: 3x Half day

  • At client, 36 UK staff in total
  • On and offline, B2C
  • TAPE process (Timing, Attractiveness, Prevalence, Effortlessness)
  • Copywriters, designers, managers, etc. in workshop
  • Drop off document after workshop

Claims handling: 1x Full day

  • Our location, 24 UK staff
  • On and offline, B2C
  • COM-B process (Capability, Motivation, Opportunity)
  • Including Pathway work
  • Managers and operatives from all sections of the business
  • Drop off document after workshop

Staff charity: 3x Half day

  • At client, 36 UK staff in total
  • On and offline, B2B
  • COM-B process (Capability, Motivation, Opportunity) 
  • Including Pathway work
  • Managers and operatives managing staff charity days
  • Special one-hour review months after workshop