We’re changing the
way your world behaves

Using provable behavioural science, psychology and nudge techniques
to make any communication or intervention work


Founded nearly a decade ago, we deliver inventive, creative, and effortless communication. We opened our doors to business and government after spotting a frustration; Clients would commission research that promised to be ‘behavioural’ but it wasn’t, Agencies would make comms and also say it was ‘behavioural’, but it wasn’t. And after all that effort, it was never joined up, there was no proof, no charts, no randomised control trials – no evidence of success.


The Hunting Dynasty was created to fill this gap. Indeed, our name is derived from our core promise – looking for applied behavioural solutions (‘Hunting’) that last permanently (‘Dynasty’). We work internationally, with clients in the UK, Europe, and North America



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1. Positioning




Private sector

Auditing where the perception of a brand is at the moment. Looking for strengths and weaknesses in order to find out how to move the brand.

Examples

★HomeAway: measuring brand perception versus competing brands in four countries using a globally established scientific scale
★DAS Insurance: Writing a brand position doc for new B2B positioning linked to executional examples of nudge techniques



Public sector, community, charity

Auditing where the perception of a service, or service change, is at the moment. Positioning a service or decree for constituents so it is less painful.

Examples

★Domestic waste: moving landfill collection from every week to every two weeks






2. Acquiring users




Private sector

Evoking action in favour of acquiring new users of a brand or service.

Examples

Lexoo ‘lawyer finder’ service: increasing the reply rates to cold-call emails by 20% (A/B trial)
★Solstis electric bike cold-call email: doubling click-through rates above sector average



Public sector, community, charity

Evoking action in favour of acquiring new behaviours in a structure or service.

Examples

Male suicide and distress: Primary research and execution of posters to encourage men to phone helplines
YOMP cycle to work scheme: designing, writing, communication pack for staff to get them to cycle to work
★Independent Age charity: Primary research, Writing cold-donation letter







3. Converting users




Private sector


Evoking action in favour of increasing users, or use, of a brand or service, or increasing the value users offer.

Examples

FluteOffice: Convert B2C product to B2C
★Increasing comprehension of pension ‘wake-up’ letters from 58% to 69%
★DAS legal expenses insurance: Decreased ‘welcome’ letter from 261 words to 91 and increased understanding



Public sector, community, charity


Evoking action in favour of increasing users, or use, of a structure or service.

Examples

★Bristol Waste: Primary in-field research and communication design to increase food-waste recycling by 28%
★Keep Britain Tidy: Primary in-field research to reduce littering by 10%
★Actelion pharmaceuticals: Primary research into increasing positive staff communication